Well-designed and processed brand jewelry is favored by consumers. More and more people are investing in this industry. How does the jewelry industry start? Many people will have such questions. Through the following interview with Wang Zhenying, chairman and general manager of Beijing Golden House Diamond Co., Ltd., I believe that entrepreneurs will have a detailed understanding of these issues.
The Golden House is one of the first companies in the jewelry industry to engage in after-sales service commitment. As early as 1995, it launched professional operations, quality assurance, identification consulting, and after-sales service. The Golden House Platinum Diamond Jewelry has also won the China Consumer Protection Fund. The company has won the title of “Product Name†and the only designated marriage letter of the All-China Women’s Federation of the All-China Women’s Federation. The company has now developed into a large-scale professional brand-name enterprise integrating jewelry design, processing, wholesale and retail, and has a large-scale jewelry processing and production base. A group of jewellery industry experts, designers and senior technicians, with advanced technology, exquisite processing technology, strict quality assurance, advocate life fashion, follow the market development, and guide the industry trend. At the same time, Wang Zhenying still introduces the franchise model. A pioneer in the jewelry industry.
How to start a business in the jewelry industry? As early as 1998, in order to further expand the scope of business and establish the image of a golden house in the minds of more consumers, Wang Zhenying decisively launched the first chain store of Qinhuangdao in the domestic jewellery industry with the strength of the military. After three years of development and Zhuangda, Beijing Golden House Diamond Co., Ltd. has more than 60 jewellery chain franchise stores in China, and its sales network covers Northeast China, North China, East China and Southwest China.
The introduction and promotion of the franchise model has accelerated the company's development speed, injecting new vitality and vitality into the enterprise. At the same time, it has also shaped the famous gold house of Chinese national jewellery. Soon, under the leadership of Wang Zhenying, the gold house The brand is step by step, covering more than 20 provinces, autonomous regions and municipalities directly under the central government, with hundreds of franchise stores, and has created an impressive annual sales of several hundred million yuan, which has played an exemplary role in the healthy development of the Chinese jewelry industry. Wang Zhenying’s name was quickly known to the industry. In 1997, in view of Wang Zhenying’s active exploration and outstanding contributions in the Chinese jewelry industry, Wang Zhenying was awarded the title of China’s 100 Entrepreneur, and he led the Beijing Golden House Diamond. The company has also been recommended by the China Gemstone Association as one of the top ten famous jewelry brands.
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