Retro is the most popular Air Jordan is still the most popular sneakers of GOAT

Retro is always the most popular, and this rule applies to the sneaker market.

According to Yahoo Sports, the total global sports shoe market in 2017 has reached about 20 billion US dollars. If you look carefully, the proportion of retro shoes is still quite high among the shoes worn by people on the subway and on the street.

When brands continue to push new products, why are consumers still so willing to pay for retro shoes more than a decade ago?

“Nostalgia is the plot for everyone about retro sneakers.” Matt Cohen, vice president of business development at GOAT, a resale platform for sneakers, said, “When these shoes were on sale, they couldn’t buy them. It’s always a shame. When there is a chance to re-do this pair When shoelaces come Home, they are making up for their missing memories and emotions."

Founded in Los Angeles in 2015, GOAT is a fast-growing sneaker resale platform that allows sneaker buyers and sellers in the secondary market to trade online. In February 2018, GOAT merged with Flight Club in New York to become the world's largest resale platform for sneakers. The number of shared members reached 11 million after the merger.

In addition to the compensation for the memories, Cohen said that there is another type of consumer who buys retro shoes, which is the younger generation of consumers. They will also pay for the stories and plots behind the shoes, but more will make their own consumption choices from an aesthetic and personal perspective.

The five best-selling sneakers that have been sold on the GOAT platform in the past year (don't guess, all are Air Jordan):

1.Air Jordan 11 Concord 2018 (price $250, source: GOAT)

The Air Jordan 11 is probably the greatest pair of basketball shoes. In the 1995-1996 season, after the comeback, Michael Jordan wore these shoes to lead the Chicago Bulls to create the 72-to-10 record of the regular season's best record, and won the team's fourth championship trophy. Moreover, the shape of the shoes is also very attractive, the mesh upper with the iconic black patent leather, the design is also inspired by Jordan himself. Since Jordan is a luxury car enthusiast, he hopes that the shape of the shoes looks like a roadster, and the glossy patent leather and mesh shoes look like the shape of a sports car. The shoes re-enacted in 2018 changed the "23" of the heel to "45".

2.Air Jordan 3 Retro OG "Black Cement" 2018 - (price $ 240, source: GOAT)

On the occasion of the 30th anniversary of the birth of Air Jordan 3, Nike launched the Air Jordan 3 Retro OG "Black Cement." Air Jordan 3 represents the beginning of a great designer and design collection.

In the summer of 1987, Jordan was preparing for his third season in the NBA and also on the road to superstars. At that time, Jordan and the sponsor Nike's contract is about to expire, and want to compete for Jordan's sports brand, Nike realized that he must show greater sincerity. So they started the designer Tink Hatfield, who was not famous at the time.

Hatfield not only designed the Air Jordan3, but also almost all the shoes he wore in the NBA after Jordan. The Air Jordan 3 is the first to embed a visual airbag. The re-enactment of the Air Jordan 3 "Black Cement" still retains the explosive crack pattern that fans like, in the toe and heel position, and the black leather body collides with a powerful yet elegant texture.

3. Travis Scott X Air Jordan 4 Retro "Cactus Jack" (price $370, source: GOAT)

The design of the Air Jordan 4 continues many elements of the Air Jordan 3. However, the special feature of this pair of "Cactus Jack" is that it is a joint shoe with rapper Travis Scott. Scott used this pair of shoes to pay tribute to his hometown Texas football team - the Houston Oilers, the shoe is the team's blue and white color, the left side of the heel also shows the singer's own pseudonym "Cactus Jack" .

4.Air Jordan 1 Retro High OG "Bred Toe" (price $370, source: GOAT)

Air Jordan 1 is a shoe that changes the basketball shoe market. The "Bred Toe" released in 2018 injects a new style into the classic Air Jordan 1. The shoes are still in the red, black and white color of the Chicago Bulls, and the top of the shoe has a red and black color matching the name "Bred".

5.Air Jordan 11 Retro "Win Like 96" (price $260, source: GOAT)

How hot is Air Jordan 11, now I know. The shoe body boldly adopts a full red color, paying homage to the 1996 Bulls' miraculous championship experience, with a white midsole, translucent crystal outsole and black Jumpman logo, showing how important color reorganization is for retro shoes.