Children's clothing dealers please knelt down and talk to children

The Lamoury (cloth bag) store of the French children's wear brand remembers an advert: a pair of young little hands walked on the keys, and after a beautiful piano sound, the voice of the adult voice sounded: "Play it well, then play it again." . When the child is expected to turn back, it is already tearful: "I haven't played anything wrong. Why do I have to play it again?"

In our opinion, playing it well and playing it again is a reward for the child. In the child's eyes, playing it again is a remedy for making mistakes. How can children's eyes and adults be so different? A seemingly simple advertisement gives dealers endless thoughts.

Regarding this, Guo Min, the founder of "One Thousand-Store Support," said: Children's clothing is different from adult clothing. It has its own product features and sales methods. A child is a world. From the child's point of view, to listen to the child's voice, it should become a compulsory lesson for each children's clothing dealer.

Please knelt down and talk with your child as a children's wear distributor. How should you communicate with your child? First, "kick it down" to see the child, listen carefully to the child's voice, and walk into the child's world.

When you are a teacher, there is a very common and important sentence: When you kneel down and talk to your child, how do you communicate with your child as a children's clothing distributor? First, "kick it down" to see the child, listen carefully to the child's voice, and walk into the child's world. Squat down and start from “eyes to eyes” to maintain the same height as your child, conduct head-to-head communication and dialogue, and let your child talk to you through the window of the soul.

Between equal peering and patient listening, hearts and hearts are silently approached, and affection and affection are communicated in good faith. Dealers not only pay attention to clothing, but also to the older sister to get along with their children, listening, into the child's innocence world, find the best wishes of parents and children's psychological integration, and share the joy of shopping with children .

On Children's Day, Guo Min said that when he bought gifts for his daughter, he found that French children's wear brand LAMURY did very special things. When he came to the shop, he saw a child talking about the piano in the shop. His daughter was Attracted.

“My daughter especially liked the clothes that the brand was shopping for. When she met her, she called her sister. When she poured water for us, she had a small paper cup that attracted me. Lamury separated the adult’s paper cup and the big one. The children use small cups and encourage their daughters to pour water for me. They choose the characteristics of the children in the selection of the music on the store. Besides, the shopping guide also tells us that LAMULY will also select the shopping guide from the VIP customers in the store on Saturday and Sunday. , Participate in the sales of shops, from childhood to develop children's ability to communicate with others, as a senior training expert for clothing brands and dealers, Guo Min is very excited when talking about his shopping experience.

According to Guo Min, the LAMULY brand store has set up a “mystery shopper” on-site inspection to mobilize the enthusiasm of the shopping guide and purchased a best guide shopping angel from the participating shopping guides. And give the appropriate rewards regularly; will also organize children and parents to participate in the "LAMURY clothing Q large forum" to improve the child's "clothing business" to cultivate the future of clothing and Q Daren.

Terminal sales should pay attention to the nature of the child. Children should be encouraged to discover different things in their playing. The children should grow up in play. The release of personality and personality is the terminal store to do.

In the past, as the domestic children's wear shops had been stuck in the stage of selling products, the retail terminals were simply product arrays, lacking effective interaction with children, and not tapping the psychology of specific consumer groups.

Guo Min admired the practice of Balabala's store. In the store, he had the same "book corner", "little gallery", and children's hands-on skills as the school's. "I think children's clothing dealers are The layout of the store should focus on playing “playing cards.” The children’s world should be cartoon characters of various shapes and enter the image shops of children’s wear. The arrangement of the shops is not a momentary whim and blind movement, but the concept of maximizing the children’s innate nature. The embodiment of "." said Guo Min.

Nowadays, parents’ expectations for their children are increasing. Children learn the same skills, accept the same ideas, and cultivate the same personality... Parents do not want children to be shaped in the same way. Therefore, the release of the child's nature is the appeal of parents and the community's appeal. Advocate children to find themselves in the play of different, so that children grow up in the play, the personality of releasing personality is the terminal store to do things.

Pay attention to each child's shopping experience With the in-depth expansion of international brands, the convenience of “one-stop” shopping for children's clothes will occupy a huge market advantage.

Guo Min pointed out that consumers want shopping to be "quick," "special," "one-stop." Large and small children's clothing stores display the same products, and the shopping experience is one of the important factors that determine which store they step into.

Look at most of the children's wear shops on the market today are still about 30 to 60 square meters in area, narrow space, limited goods category. In this regard, Guo Min believes that the "one-stop shop" of Shanghai Wujiaochang's doctor frog can make consumers feel convenient and efficient, and can effectively eliminate the hard work of parents purchasing products for children from different shops.

Dr. Frog’s four-in-one, 5A-class service will create a “one-stop” shopping platform for children’s clothing in the new image store: 500-1,000 square meters of shops provide space for the full introduction of apparel, shoes, accessories and other categories. A full range of stores allow parents to buy the items they need at one time, freeing them up from the hard work of purchasing. 1+2=3 children's wear is cheap, stylish, fast and meets our desire for luxury goods every day. With the maturity of the market and the in-depth expansion of international brands, the convenience of "one-stop shopping" will occupy a great market advantage.

"The children's world is colorful and the children's lives should be happy. We hope that every entrepreneur and dealer who makes children's clothes can enjoy colorful life like children and appreciate the spirit of happiness in the way," said Guo Min.

Today's children are often asked by their parents to learn too much, not the happiness of our bird nest after 60 and 70 years of age. Slamming down and talking to children is just an action. Behind it is an attitude of doing business, branding, and retailing.