"Want to establish a foothold in the fierce market competition, we must always pay attention to changes in the market, adjust the corporate structure with changes in the environment, but also have their own certain rules, the face of pressure can not be chaotic, the general direction of development can not be changed." A fabric The person in charge of the company stated the most basic principles for the development of the company. This phrase is easy to say and difficult to do when it challenges the sensitive nerves of fabric practitioners. This summer is no exception.
In the summer of 2011, the new products of the fabric companies presented two distinct watersheds. One was traditionally improved products occupying the market, and the other was the emergence of new fabrics. Faced with fluctuating raw material prices, expectations of terminal apparel product price increases, and increasingly higher consumer demand, fabric companies are constantly trying to innovate while resisting pressure.
Traditional products, new look
To say that the fabrics most favored by consumers in the summer will certainly be the traditional fabrics such as cotton, linen and silk. In the fabric market this year, these traditional products have new faces.
The special treatment of cotton, linen and general anesthetic products fundamentally changed the prickle sense, the fabric was smooth, close-fitting, and drape, and became a bright spot in the 2011 spring-summer t-shirt market. In addition, the share of multi-component fiber fabrics in the T-shirt market is slowly expanding due to their complementary properties. Multi-component blended yarns such as silk cotton yarn, cotton yarn, and flower gray yarn, delicate high-cotton Cotton Fabrics, jacquard, intarsia fabrics, and three-dimensional structure printing fabrics, which are of varying colors, are favored, such as silk cotton fabrics. The feel of cotton and its silky appearance make the fabric very good in anti-wrinkle and easy to handle. The market is very competitive.
Many companies also introduce new products based on their traditional fabrics. The silk fabrics of Jiangsu Xinmin Textile Science and Technology Co., Ltd., which is mainly for silk weaving and chemical fiber spinning, are characterized by smoothness, good air permeability, and no body splicing; while the human silk series fabrics are mainly cheaper and more degradable than silks. A variety of functions and dilution is better than chemical fiber, and it is very comfortable to wear after being dressed. Jacquard fabric is a fashionable jacquard fabric according to the customer's fashion requirements for the fabric. According to Jiang Jiangang, general manager of the company, the company increased the development of silk and silk fabrics according to market demand, developed in a diversified direction, and created an integrated development model from fabric production to product manufacturing to garment production.
Nowadays, denim fabrics have become a popular type of fabric for the four seasons. Guangzhou Beijiang launched a thin, soft denim specifically for this summer. On the one hand, it achieved a soft touch by adjusting the thickness of the fabric. On the other hand, the softness of the fabric was achieved by adjusting the softness of the yarn raw material and product structure. In addition, Beijiang has added many other raw materials to traditional cotton denim. Qin Gang, the company's sales director, said that this is because cotton prices have hit new highs, using other raw materials to balance costs and enhance competitiveness; on the other hand, it is also because In recent years, the demand for imitation denim fabrics has increased and imitation denim style products have become popular. Speaking of the trend of denim fabrics in the future, Qin Gang frankly stated that after so many years of continuous growth in demand for denim products, its classic style has been invincible in the fashion field, and it has been expanding, and the future needs of denim-like fabrics Will become bigger, to meet the spring and summer market demand thin cowboy also showed a clear development trend, denim skirts will also occupy more markets.
New fabric, touch fashion demand
The market trend shows that in the spring and summer of 2011, there will be a major breakthrough in the application of raw materials for apparel fabrics, emphasizing natural comfort, functional and ecological importance. The appearance of the fabric will occupy the market with a brand-new creative flower design to promote the green and environmental protection and expand the internal and external sales In the market, fashion fabrics will pay more attention to color and creative design, and artistic patterns will stand out on women's fabrics.
The actual situation is exactly the same. Shandong Huafang Co., Ltd., which is mainly engaged in tooling fabrics and casual wear fabrics, made a "creeper" this summer and introduced more than 600 varieties, 4 series, colorful printed fabrics, There is a silk feel. These printed products are divided into natural, comfortable, innovative and environmentally friendly four series according to the functions of fibers and fabrics. Among them, the natural series refers to the fabric made of natural fibers; the comfortable series mainly includes elastic fabrics; the innovative fabric refers to the fabrics made of various new fibers and new finishing technologies, and the addition of new fibers makes the fabrics Some functionalities, such as ice silk, are embedded in the nylon nylon crystals, so that the fabric has a cool feature; environmentally friendly fabrics refers to the use of renewable fibers such as Tencel, Modal made of fabric. These products not only catered to the consumer demand for summer fabrics, but also had a further collision with the latest trends in fashion.
In addition to the cool features necessary for summer fabrics, some companies have also begun to pay attention to the deeper needs of consumers. Hubei Myriad Co., Ltd. has exclusively released its UV radiation resistant fabrics this summer. It is understood that Maier's UV-resistant fabrics have a UV resistance of 500 UPF, which is 10 times that of a typical product, 50 UPF, and can effectively reduce UV damage to the skin. The relevant technical personnel of Mai Ya said that the anti-UV radiation fabric utilizes the latest anti-ultraviolet technology, which greatly enhances the light fastness and strength of the fabric, and can maintain the UPF value after repeated washing, and can be used for gloves, scarves, stockings, etc. The production of clothing, on the one hand, solves the problem of UV protection to the maximum extent, and on the other hand it can inject new fashion elements into the summer sun protection.
It is understood that UPF is the ultraviolet shielding factor, and the higher the UPF value, the stronger the anti-UV capability. UPF on the market today can be divided into three grades, 15 to 24 for the protective effect is good, 25 ~ 39 for the protective effect is very good, 40 ~ 50 and 50 + for the protective effect is excellent. The UV radiation-resistant fabrics developed by Meiya provide new possibilities for the sunscreen market with its UV resistance of 10 times that of general fabrics.
In the summer of 2011, the new products of the fabric companies presented two distinct watersheds. One was traditionally improved products occupying the market, and the other was the emergence of new fabrics. Faced with fluctuating raw material prices, expectations of terminal apparel product price increases, and increasingly higher consumer demand, fabric companies are constantly trying to innovate while resisting pressure.
Traditional products, new look
To say that the fabrics most favored by consumers in the summer will certainly be the traditional fabrics such as cotton, linen and silk. In the fabric market this year, these traditional products have new faces.
The special treatment of cotton, linen and general anesthetic products fundamentally changed the prickle sense, the fabric was smooth, close-fitting, and drape, and became a bright spot in the 2011 spring-summer t-shirt market. In addition, the share of multi-component fiber fabrics in the T-shirt market is slowly expanding due to their complementary properties. Multi-component blended yarns such as silk cotton yarn, cotton yarn, and flower gray yarn, delicate high-cotton Cotton Fabrics, jacquard, intarsia fabrics, and three-dimensional structure printing fabrics, which are of varying colors, are favored, such as silk cotton fabrics. The feel of cotton and its silky appearance make the fabric very good in anti-wrinkle and easy to handle. The market is very competitive.
Many companies also introduce new products based on their traditional fabrics. The silk fabrics of Jiangsu Xinmin Textile Science and Technology Co., Ltd., which is mainly for silk weaving and chemical fiber spinning, are characterized by smoothness, good air permeability, and no body splicing; while the human silk series fabrics are mainly cheaper and more degradable than silks. A variety of functions and dilution is better than chemical fiber, and it is very comfortable to wear after being dressed. Jacquard fabric is a fashionable jacquard fabric according to the customer's fashion requirements for the fabric. According to Jiang Jiangang, general manager of the company, the company increased the development of silk and silk fabrics according to market demand, developed in a diversified direction, and created an integrated development model from fabric production to product manufacturing to garment production.
Nowadays, denim fabrics have become a popular type of fabric for the four seasons. Guangzhou Beijiang launched a thin, soft denim specifically for this summer. On the one hand, it achieved a soft touch by adjusting the thickness of the fabric. On the other hand, the softness of the fabric was achieved by adjusting the softness of the yarn raw material and product structure. In addition, Beijiang has added many other raw materials to traditional cotton denim. Qin Gang, the company's sales director, said that this is because cotton prices have hit new highs, using other raw materials to balance costs and enhance competitiveness; on the other hand, it is also because In recent years, the demand for imitation denim fabrics has increased and imitation denim style products have become popular. Speaking of the trend of denim fabrics in the future, Qin Gang frankly stated that after so many years of continuous growth in demand for denim products, its classic style has been invincible in the fashion field, and it has been expanding, and the future needs of denim-like fabrics Will become bigger, to meet the spring and summer market demand thin cowboy also showed a clear development trend, denim skirts will also occupy more markets.
New fabric, touch fashion demand
The market trend shows that in the spring and summer of 2011, there will be a major breakthrough in the application of raw materials for apparel fabrics, emphasizing natural comfort, functional and ecological importance. The appearance of the fabric will occupy the market with a brand-new creative flower design to promote the green and environmental protection and expand the internal and external sales In the market, fashion fabrics will pay more attention to color and creative design, and artistic patterns will stand out on women's fabrics.
The actual situation is exactly the same. Shandong Huafang Co., Ltd., which is mainly engaged in tooling fabrics and casual wear fabrics, made a "creeper" this summer and introduced more than 600 varieties, 4 series, colorful printed fabrics, There is a silk feel. These printed products are divided into natural, comfortable, innovative and environmentally friendly four series according to the functions of fibers and fabrics. Among them, the natural series refers to the fabric made of natural fibers; the comfortable series mainly includes elastic fabrics; the innovative fabric refers to the fabrics made of various new fibers and new finishing technologies, and the addition of new fibers makes the fabrics Some functionalities, such as ice silk, are embedded in the nylon nylon crystals, so that the fabric has a cool feature; environmentally friendly fabrics refers to the use of renewable fibers such as Tencel, Modal made of fabric. These products not only catered to the consumer demand for summer fabrics, but also had a further collision with the latest trends in fashion.
In addition to the cool features necessary for summer fabrics, some companies have also begun to pay attention to the deeper needs of consumers. Hubei Myriad Co., Ltd. has exclusively released its UV radiation resistant fabrics this summer. It is understood that Maier's UV-resistant fabrics have a UV resistance of 500 UPF, which is 10 times that of a typical product, 50 UPF, and can effectively reduce UV damage to the skin. The relevant technical personnel of Mai Ya said that the anti-UV radiation fabric utilizes the latest anti-ultraviolet technology, which greatly enhances the light fastness and strength of the fabric, and can maintain the UPF value after repeated washing, and can be used for gloves, scarves, stockings, etc. The production of clothing, on the one hand, solves the problem of UV protection to the maximum extent, and on the other hand it can inject new fashion elements into the summer sun protection.
It is understood that UPF is the ultraviolet shielding factor, and the higher the UPF value, the stronger the anti-UV capability. UPF on the market today can be divided into three grades, 15 to 24 for the protective effect is good, 25 ~ 39 for the protective effect is very good, 40 ~ 50 and 50 + for the protective effect is excellent. The UV radiation-resistant fabrics developed by Meiya provide new possibilities for the sunscreen market with its UV resistance of 10 times that of general fabrics.
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