Fast Fashion Shockwave MIX-BOX, ZARA, H&M Teamwork

The fast fashion of the fashion industry featuring "fast, easy and accurate" has rapidly risen, stimulating global fashion trends. Fast fashion apparel tide products always follow the trend, new products to the shop is very fast, the window display change frequency is twice a week. The characteristics of “speeding up” with instant food are exactly the same.

ZARA, H&M, and MIX-BOX are the initiators of Fast Fashion. The so-called "fast fashion" mainly includes three aspects: that is, fast time, cheap price, and keeping up with fashion trends. Among them, "fast" refers to fast fashion apparel tide products always follow the trend of the season, new products to the shop's speed, the display window display frequency is twice a week; "狠" refers to the fierce competition between brands, and consumers The speed of purchasing fast-fashionable fashion goods can rival the competition of the brand. It is unusual for the “Moonlight Family” to perform monthly; “precise” means accurate. Designers can predict the trend of the recent trend, in a short period of time to design a variety of trendy fashion wave products, consumers choose the goods, see the right to buy, never hesitate.

The target consumer groups of ZARA, H&M and MIX-BOX are highly sensitive to fashion, and their taste changes very quickly. The strategy adopted by them is to accurately identify and quickly launch the corresponding clothing tide styles at the time when the fashion trend just emerged, and to use the best ideas for the fastest. These three fashion brands use the luxury design power to satisfy consumer demand for fashion. Although the target consumer groups are eager for fashion, they do not have the ability to regularly consume high-end luxury brands. Frequently updated fashion and low-priced products can meet the needs of such people.

From the perspective of market competition, the reason why fast fashion can be favored by consumers is that brands operating under the fast fashion model can provide rich and diversified products and improve consumers’ fashion choice; on the other hand, Fast fashion brands are cheaper than slow fashion. In a word, fast fashion products are more cost-effective and have lower brand premiums than slow fashion products.

In particular, MIX-BOX has a number of fashion buyers who are very sensitive to the touch in the world. They travel to and from Paris, Milan, Tokyo and other fashion destinations all year round. They collect world-famous fashions and capture world-famous fashions. They are constantly introducing the latest trends. Attractive Hyun-Blasting Tide Goods to Meet the Flirt Life of Chinese Fashion Girls! Every day, there are display changes, new products are on sale each week, different promotions are available every month, images are improved every year, and the fast and stylish MIX-BOX adopts the new full model, which is characterized by rapid development in the personal care chain. , lead the way! MIX-BOX is the first brand in China that has the most extensive coverage of beauty products and has thousands of chain stores. Professionals provide comprehensive products and services for girls to create beautiful products. More than 3,000 items cover skin care, make-up, makeup, accessories, and toys. The fast fashion MIX-BOX has become the most fashionable and favorite super fashion brand for millions of girls!