Zhen Zhi Mei Zhanjiang store declaration: from the fashion of the nearest place, we will build the first domestic scene clothing experience store!
This is a time full of opportunities, this is even more a need for wisdom of the era! June 2011, in Zhanjiang, China's first scene-style clothing store experience fashion set sail, which opened a new chapter in the history of Zhanjiang clothing.
Zhen Zhi Mei Zhanjiang shop, so that Zhanjiang clothing market reborn, leading the way to the international fashion lord was born, she Department of famous, elegant, elegant taste, Zhuoer extraordinary, she Zhanjiang in this piece of the sea from the anchor, the wealth of Jutal in the wind and waves!
This is a garment upgrade, which is also a once in a lifetime opportunity, Zhanjiang franchisee Huiyanjianjin, with the Zhuang forces to build a big future!
Zhanjiang clothing pain, want to say love you is not easy
Zhanjiang, for many clothing distributors, may not unfamiliar, she is the central city of western Guangdong, a unique geographical location, its commercial radiation has infiltrated the surrounding provinces, extending in all directions of the road network, contributed to the rise of the urban economic belt . Tens of millions of potential people, unparalleled potential for consumption, the absolute capital of western Guangdong. Zhanjiang to the unique flow of people, logistics, financial advantages to become the pursuit of many clothing distributors object. However, the status quo of Zhanjiang clothing always allow dealers who want to say love you is not easy.
Looking at the overall garment situation in Zhanjiang, the existing brands, whether brand-name or themed specialty brands, are relatively conservative in style and are at least 6 months or so slower than those in the international fashion market. Moreover, the operation and management of stores and apparel brands are lagging behind and are in a low-level single Sales status, very few have their own characteristics, the lack of a strong leading brand, there is no competitive advantage, on the other hand: the scale is not a climate, the radiation is not strong. These are the root causes of the lagging development of Zhanjiang clothing.
In particular, the large supporting facilities in the Zhanjiang apparel market are very weak. The categories of apparel are relatively chaotic, with serious homogeneity, poor management and small-scale decentralized management. They are still in the initial stage of development of the apparel market. With economic development, operators and consumers In the context of this, the apparel brands with good brand reputation, good quality and good service will stand out and lead the huge garment market in Zhanjiang.
Strong presence, the first person to eat crabs
In many consumers, distributors eagerly looking forward to the emergence of a new fashion big, Zhen Zhi Mei Lai, she Zhanjiang clothing market has brought new vitality and vitality. Zhen Zhi Mei Zhanjiang stores located in the downtown area location, equipped with white-collar workers, leisure, less Shu, cool and many other theme series of clothing, and stylish high-end decoration pattern, exquisite shoes and accessories to build a big-name charm. And perfect after-sales service, ahead of the brand management, advanced management concepts in western Guangdong set off a massive fashion change, leading the new model Zhanjiang clothing, and promote the upgrading of the market to meet Zhanjiang on the brand, scale , The urgent need of specialized apparels became the first Hong Kong brand to eat crabs in the reform of Zhanjiang fashionable business women's wear.
Apparel industry experts say, Zhen Zhi-Mei is bound to radiation throughout the western region and become the essence of fashion Zhanjiang clothing; become Zhanjiang's first business card fashion business card! "Zhanjiang costumes to promote economic development, with very positive significance!
Scene-style clothing store interpretation
Jung Chi Mei original scene clothing store experience model, not only praised the industry, but also strongly supported by consumers.
Specialty stores are specialized in a brand clothing mode, which is characterized by one and only one clothing brand, all models are attributed to a brand, so the clothing positioning, style, color are more unified, the overall reunification of the building brand Sex has a good shaping conditions. At the same time, stores on the store management, clothing display, decoration and other requirements are higher than the average clothing store a grade.
In the form of store to do a brand new upgrade, can be described as the ultimate model store, is the first by the Jung Chi Mei scene clothing experience store. Its feature is that, not only has the full advantage of the store, but also added a lot of superior complementary functions. For example, Jeong Chi-Mei store experience in the United States also show only sales of Zhen Zhi brand clothing, display, decoration style with international style, in store management, brand management, marketing are forward-looking scientific management system. Further, Jeong Chi-Mei Experience Shop is mostly a middle-class lifestyle, a young group of petty bourgeoisie, whose style often represents the trend without losing the diversity of shopping here is not only the United States to enjoy, but also true Reproduction of life scene.
Zhen Chi America experience shop broke the traditional clothing mode, to achieve very commercial, very casual, very relaxed, very convenient, very unique clothing mode. Through the creation of experiential clothing atmosphere, allowing consumers to enjoy a more pleasant sensory and physical and mental enjoyment, buying clothes is just one of many purposes.
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