George White: Senior Design Team Recognized by Market

With the progress of the times, people's requirements for business wear have become higher and higher. More and more enterprises, institutions, and agencies have begun to focus on changing and enhancing the image of the past and further accelerate the demand for business wear. The designer, producer and operator of the professional wearer must accurately understand and grasp the market structure and development trend of the professional wearer, determine the product positioning and brand style, and formulate the direction of research and development and design of the wearables before they can take the lead in the industry.

The main product of Zhejiang George White Apparel Co., Ltd. is the “George White” brand professional wear. Its products are different from the traditional suit production, and they focus more on positioning the business in the “fashionable wear”. The products are widely recognized by the market and come from each year. Thousands of units in the finance, power, telecommunications, postal services, logistics, steel, coal, and non-ferrous metals industries have provided design solutions for business wear.

In recent years, George White has accumulated a large number of style models, including more than 3,000 suit style models, more than 1,000 shirt style models and more than 1,500 casual style version of men's and women's clothing, to meet different customers of men and women wear The demand has been continuously recognized by the market.

The men's brand George White has a team of senior designers, including 46 professional designers, craft mentors, pattern makers, technicians, and style teachers. On the basis of comprehensive investigation and analysis of Chinese human body types, according to engineering principles and golden ratio, the company designs a version that makes the ratio of various parts of the body more coordinated and more comfortable; the company’s designer team has a trend-setting design concept. Each year, according to the needs of different customers to develop nearly 2,000 new models, such as waist-style suits, comfortable half-lining suits, cool suits and aroma shirts, hot drilling series shirts, embroidered series of shirts and cool jackets and so on.

In 2007, the company and Donghua University’s School of Garments co-founded the Vocational Clothing Institute of Donghua University’s School of Garments. On the one hand, it cultivated professionals in professional clothing, and on the other hand, carried out collaborative research on the development trend and technical level of professional clothing.

Obviously, the establishment of the Vocational Institute has accelerated the progress of George White's own technology, and also enhanced George White's market competitiveness.