[China Glass Network] In e-commerce, the network brand strategy is still the means to establish corporate image and enhance the reputation of enterprises and even products. If enterprises can effectively implement brand strategy, they will effectively promote the network marketing of enterprises and create for enterprises. Considerable economic benefits. This article combines some successful cases at home and abroad to talk about personal opinions on the issue.
First, the significance and role of creating a network brand 1. Creating a network brand is an important means of business survival Network brand refers to the commercial name of the goods in the network marketing business, which is different from the product name. For example, "antivirus software" is the name of the product, and "kv3000 antivirus software" is the commercial name of the product. The brand of the product should include the commercial name, symbol and other identifiable information of the product. When the company registers the brand with the National Patent Office, it becomes a trademark. This trademark is protected by national laws and does not allow other companies and individuals to counterfeit and infringe. Creating a network brand is an important marketing strategy under the conditions of e-commerce, and it is also an important means for enterprises to survive.
2. The role of creating a network brand (1) Facilitate consumers to quickly identify and purchase the products of the company in the vast network of information. Economic development and advances in science and technology have opened up vast prospects for e-commerce, and e-commerce has become one of the hallmarks of advanced productivity in the 21st century. The digital technology in the information age has penetrated into all areas of society. Network information has greatly changed people's lives and working conditions, and network information has grown at a rapid rate. If consumers are to identify and select the products of our company at a faster rate in the vast network of information, we must establish our own brand.
(2) It is helpful to maintain the good image of the enterprise with good quality and moderate price in the minds of consumers. To occupy the market, enterprises must not only implement brand strategy, but also make goods into branded goods. The so-called brand is the honorary title for evaluating the quality of the company and its products. The implementation of brand strategy is mainly to improve the quality of corporate products and establish a good image of corporate products in the minds of consumers.
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