When the brand is no longer the only choice, when the price is no longer the focus of competition, when the style is no longer a unique sign, when everything seems to be replicated, only the spirit is unique. As a result, the flexible marketing based on culture has become the mainstream of the marketing, and the products have obtained a huge brand premium with their own cultural style and the resonance of the consumers.
Articles Culture is the guideline of the people's values ​​and behaviors. It is a kind of concept to undertake, the core is to create mutual benefits. It is the cultural system that is generated and gradually formed in the course of the development of articles.
Articles dedicated to being a responsible member of the community, so the company's business ethics and code of conduct clearly put forward: we must adhere to a sincere and pragmatic business ethics, adhere to the social and moral responsibility, as integrity for the survival and development of enterprises The fundamental. As the promotion of social and human beings, the sustainable development of the society and the future of human beings as corporate citizens should do their duty and responsibility, by virtue of the leading position in the field of clothing, in the spirit of resource sharing, common development and serving the people's livelihood, is committed to building a smooth Harmonious clothing world.
As a new type of high-quality, high-priced apparel company targeting the broadest population, we know our responsibility and distance, take root in China, provide more humane care for the public, and strive to provide more people with more colorful life. And spread new fashion to make its own contribution. In the article, everyone is the main body of innovation, always opportunities for innovation, everywhere is the stage of innovation!
Core values: To win the volume of cooperation and win-win situation
This is the common sense of all clothing apparel values, business, we only take the slightest profit, the scale, the rich profit margins left to the member stores, in the achievements of their own, more of our achievements in cooperation partner.
Business purposes: the simultaneous development of global fashion and partners to share success
Promote fashion, high quality, low price and trendy! Highlight the fashion glamor and screen the excellent quality. In return, we will acquire, leading the market position, timely product style, growing profit and value so that we and our partners can grow together and grow together.
Corporate mission: to be China's best brand apparel discount chain
As a new enterprise providing high quality, best price apparel for the broadest population, we know our responsibility and distance, take the lead in China, take the lead in the industry and build a platform for common prosperity. Of people spread new fashion and provide a more colorful life and make its own contribution.
Corporate Vision: Making success and affluence a necessity for you
In the clothing apparel club, in learning and is awarded, you will eventually be successful and wealth satisfaction. Costumes do not believe accidental, in return, we will gain the leading market position, growing profits and value, so that our partners grow and grow together with us.
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