[China Glass Network] Do you know? Internet marketing has helped many companies, but it has also hurt many companies. Let us avoid errors before we can find a successful method. Where are the concepts and behaviors of common mistakes in online marketing? Have a wrong <br> listed below: Internet Marketing = Create site
Many people think that online marketing is to establish a website. In fact, the information that can be transmitted on the network is collectively referred to as "information". The difference in the format of the transmission can be divided into "text, sound, and picture". The difference between the transmission medium can be divided into "website, e-mail box." ", CD-ROM, platter", if used properly, a good e-mail may be much more powerful than the website.
Mistake 2: Lack of online marketing strategy and purpose
Both network marketing and traditional marketing must match the corporate marketing strategy. The only difference between the "method" and the "data" is that the website will sell things through the Internet. I often hear that someone knows the computer very well, so he I will definitely sell things through the Internet. In fact, "network technology professional, network marketing professional", and most of the websites will have no business concept, so if you just want something called a website, then you can find a technical professional. If you want a website that will help you make money, please remember to find a consultant for Internet Marketing.
Mistake 4: With online marketing, business opportunities are unlimited
"Business Opportunity = Business Opportunity", but "Opportunity vs. Actual Sales", when doing online marketing, you must first ask "How does online sales come from?" Generally, you should give your target customers the opportunity to browse your website or E-mail. Then I am interested to look at the introduction of the product carefully, to generate the desire to buy in 6 seconds of gold, and to find a way to buy, and then to buy and pay very smoothly. Common mistakes include "the site is free to plan, the bandwidth is not fast enough, the service mailbox is not handled by anyone, the company has not changed the data when it moved, and the product has not been updated on time."
Mistake 5: Using the wrong online marketing method The common sales channels in the "market" are "retail, distribution, direct sales". The common website modes are "online shopping website, e-procurement website, corporate image website". Common online marketing mistakes include "the distribution system uses an online shopping system" or "the retail system creates a corporate image website where consumers can't buy things."
Error six: Marketing is very expensive
Many people think that marketing is very expensive? Then you should first understand what marketing is doing. "Product Product": The current common products are from "family business, revolutionary emotions, mistakes, friends, introduction". In the "price price" aspect, most of the "peer price, cost pricing, market pricing" and other methods often ignore the more important factor of "consumer acceptable price". The "passage place" aspect should consider "retail? distribution" "Direct sales?", the more popular "Promotion" work, the traditional promotion methods include "DM, TV, newspapers, billboards, business cards", and the network marketing methods include "e-newsletter, keyword login" and other methods.
Error seven: Online marketing is very professional
In fact, it is not at all, because in fact, consumers are more familiar with it. Going back and asking their friends and family how to treat your company's website, it is a better market survey of marketing intelligence: don't be superstitious about online marketing, but believe in online marketing.
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