Ruibo brand clothing is designed with a European aesthetic, blending fashion, leisure, and modern lifestyle. It caters to a fast-paced, diverse way of living, offering personalized apparel that reflects the contemporary pursuit of style and individuality. The brand aims to meet the needs of young, stylish, and casual consumers who value both quality and trendiness.
For pricing, Ruibo offers seasonal ranges: from 100 to 400 yuan for spring and summer collections, and 200 to 700 yuan for autumn and winter lines. This ensures affordability without compromising on design or comfort.
The target customer base is primarily aged between 20 and 35, individuals who are fashion-conscious, active, and looking for versatile, trendy clothing that fits their dynamic lifestyles.
As for franchise opportunities, Ruibo provides a comprehensive support system for its partners. First, each franchisee is granted exclusive retail rights within a designated area, ensuring market control and brand consistency. Second, the company offers free store design based on a unified brand image, helping maintain a professional and attractive retail environment. Third, the head office provides free production of shop props, enhancing the in-store experience.
Additionally, the company offers free training programs covering sales techniques, product display, and inventory management. Before opening, the headquarters will provide system support and send an experienced representative to assist with the launch. They also supply promotional materials such as branded bags, POP displays, and marketing content at cost or free of charge.
To boost brand visibility, the company collaborates with franchisees on local advertising campaigns, tailored to each region’s market. Regular inspections are conducted nationwide to combat counterfeiting and infringement, protecting the interests of all franchisees.
Moreover, during major openings or holidays, the headquarters can send staff to help organize and manage large-scale promotional events, ensuring maximum exposure and customer engagement.
By offering strong support and a clear vision, Ruibo empowers its franchisees to succeed in the competitive fashion market while maintaining the brand’s unique identity and appeal.
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Neoprene Glove
Jiangsu Think It Long Imp&Exp Co., Ltd. , http://www.thinkitlong.com