Monsoon Season wind women's clothing summer 2010 show

Monsoon Season Wind Women's Clothing Summer 2010 Show

Shenzhen Xingtai Monsoon Fashion Co., Ltd. is a subsidiary of Bright Orient (Holding) Ltd., a Singapore-listed international fashion group. With a strong global presence, the company specializes in the production, marketing, and sales of various apparel lines, including well-known brands such as Monsoon and Chen Feng. These products are sold across multiple countries, including the U.S., Germany, the UK, Japan, France, Italy, Denmark, Norway, Canada, Australia, the Middle East, Southeast Asia, and Hong Kong.

In 2000, Bright Orient (Holding) Ltd. made a strategic move into the Chinese women’s apparel market by acquiring Shenzhen Fontaine Industrial Co., Ltd. This marked the beginning of its expansion in the region. In February 2002, the brand "Monsoon" was introduced to the Chinese market, followed by the establishment of the Monsoon China Design Team in March 2002, led by top international designers. By May 2002, Monsoon officially launched in China, quickly gaining popularity with its stylish and trendy designs.

In December 2002, Bright Orient (Holding) Ltd. set up Shenzhen Xingtai Jifeng Fashion Co., Ltd. in Shenzhen, which became responsible for the comprehensive management of the Monsoon brand, covering design, manufacturing, operations, and promotion. Today, Monsoon has expanded to over 200 cities across China, with nearly 500 exclusive stores. The company continues to focus on global fashion trends while maintaining a strong foothold in the Chinese market.

In April 2004, Bright Orient expanded its portfolio by introducing a luxury women’s clothing brand in China. A dedicated design team was formed in May 2004, again led by experienced international designers. The luxury brand officially entered the Chinese market in February 2005. The company emphasizes design as its core strength and adopts a sales-driven business model to ensure long-term growth and brand development.

With a solid enterprise system, continuous expansion, and a clear brand vision, Bright Orient (Holding) Ltd. strives to achieve a win-win situation for manufacturers, businesses, and the market. Shenzhen Xingtai Jifeng Fashion Co., Ltd. aims to lead with the Monsoon brand, expand its influence across Asia, and build a unique brand culture that supports brand capitalization. The goal is to become a globally recognized fashion brand, combining innovation, quality, and style in every collection.