As the end of the year approaches, along with holidays like Christmas and New Year’s Day, major shopping malls and online platforms have rolled out a variety of promotional campaigns. This has sparked a surge in consumer enthusiasm among netizens. According to iResearch forecasts, considering the rapid growth of the online shopping market in the first three quarters and the strong holiday season in the fourth quarter, the total online transaction volume for 2009 is expected to exceed 2.4 trillion yuan.
Recently, the author learned from Pat Network, a well-known e-commerce platform, that sales of Christmas-related products on the internet have surged since December. The overall transaction volume has increased by as much as 400% compared to the same period last year. In particular, Pat Network launched special promotions such as “Christmas Big Purchase†and “Perfect Christmas Raiders,†which became extremely popular. High-end cosmetic sets from brands like Estee Lauder, Clinique, and KOSE, as well as genuine digital products from Sony and Panasonic, were in high demand.
White-collar workers, who are active online, have shown great interest in international shopping. Hong Kong is known as the biggest discount period of the year during Christmas, with most shopping malls offering full-scale discounts. Many young professionals used to rush there to take advantage of the deals. However, with the rise of overseas purchasing agencies, more white-collar workers are now choosing to shop from home or office instead. With just a few clicks, they can easily access international brands and save on travel expenses.
According to Yang Sha, a public relations manager at Pat Network, “As Christmas approaches, online users have become increasingly enthusiastic about overseas shopping. High-end cosmetics, women's fashion brands, and exquisite jewelry are especially popular among young white-collar women. Additionally, mobile phones, men's clothing, sports gear, and digital products have been trending on Pat Network recently.â€
During the “Christmas and New Year Happy Inn†theme event on Pat Network, users received substantial discounts, such as vouchers worth 100 yuan for every 200 yuan spent. This attracted many customers to shop. For example, a two-set Clinique makeup set usually priced at around 1,200 yuan was sold for only 599 yuan during the Christmas sale. Lydia, a white-collar worker in Beijing, shared her experience: “After seeing the big sale on Pat Network, I found the prices too good to resist. I ended up buying a lot.â€
She also mentioned that the Estee Lauder perfume set was available for just 518 yuan, and she bought two sets. “Even better, the savings were enough to cover my trip to Hong Kong!†she said excitedly. Upon checking the Christmas promotion section on Pat Network, she found a wide range of global brand products, all offered at prices 30% to 50% lower than those in physical stores. From UGG boots in the US and Europe to limited edition holiday makeup sets from Princess Bailey, and even the popular LG GD310 ice cream phone from South Korea, everything was available and highly sought after.
In addition, there were British Burberry leather boots, German Oshadhi tea tree oil, and French Lancome Dream Charm body fragrance sets, all of which became hot items for many white-collar shoppers. It seems that with the Christmas promotions introduced by major platforms, even those without time or money to travel can enjoy a more cost-effective and exciting shopping experience.
Thermal underwear, Christmas snow boots, scarves, hats, and cotton slippers—seasonal warm items—have also seen strong sales on Pat Network. According to the company, these items continue to sell well, with thermal underwear being particularly popular. Some top-selling items regularly appear on the hot product list. Searching for "thermal underwear" on Pat Network shows over 20,000 products available. These cold-weather thermal wear items come in various brands, styles, and colors, ranging from dozens to hundreds of yuan. Not only do they offer more choices than traditional shopping malls, but their prices are also significantly lower.
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