As the year comes to an end, Christmas, New Year's Day, and other holidays follow closely. Major shopping malls and online platforms have launched a wide range of promotional campaigns, sparking a surge in consumer enthusiasm. According to iResearch, with the rapid growth of the e-commerce market in the first three quarters and the festive season in the fourth quarter, online transaction volumes are expected to exceed 240 billion yuan in 2009.
Recently, the author learned from Pat Network, a well-known e-commerce platform, that sales of Christmas-related products have surged since December. The overall transaction volume has increased by 400% compared to the same period last year. Especially at the beginning of this month, Pat Network launched themed promotions such as "Christmas Big Purchase" and "Perfect Christmas Raiders," which have been extremely popular. High-end cosmetic sets from brands like Estee Lauder, Clinique, and KOSE, as well as genuine digital products from Sony and Panasonic, are in high demand.
White-collar workers, who are tech-savvy and love online shopping, often take advantage of the big discounts during Christmas. Hong Kong is known for its annual biggest sale event, where most shopping malls offer extensive discounts, attracting many young professionals. However, with the rise of overseas purchasing agencies, more white-collar workers are now choosing to shop from home or office instead of traveling to Hong Kong. With just a few clicks, they can easily purchase international brands and save on travel costs.
According to Yang Sha, a public relations manager at Pat Network, "As Christmas approaches, online users' enthusiasm for overseas shopping has been rising over the past month. High-end cosmetics, women’s fashion brands, and exquisite jewelry are especially popular among young white-collar women. In addition, mobile phones, men’s clothing, and sports and digital products have also seen strong sales recently."
During the "Christmas New Year Happy Inn" theme activities on Pat Network, users received generous coupons, such as 200 yuan vouchers for 100 yuan, which attracted many shoppers. For example, a Clinique set that typically costs around 1,200 yuan was sold for only 599 yuan during the Christmas promotion, drawing many customers. Lydia, a white-collar worker in Beijing, shared her experience: "I saw the special sale on Pat Network last week, and the prices were too good. I couldn’t help but go crazy buying."
She added, "The two sets of Clinique I bought online cost 599 yuan, which is half the price of the counter. There was also an Estee Lauder perfume set priced at just 518 yuan. I ended up buying two sets. Even better, the savings were enough to cover my trip to Hong Kong!"
After checking out the Christmas promotions on Pat Network, she found a wide range of global brand products, all offered at prices about 30-50% lower than those in physical stores. For instance, the UGG classic short boots from the US and Europe were priced at only 1,322 yuan. Limited edition holiday makeup sets from Princess Bailey and other premium brands were also eye-catching. From South Korea, there were popular models like the LG GD310 Ice Cream phone, while British brands like Burberry leather boots and German Oshadhi tea tree oil, along with French Lancome body fragrance sets, were highly sought after.
It seems that major e-commerce sites are offering Christmas discounts, allowing even those who don’t have time to travel to enjoy a more valuable and convenient "crazy shopping" experience. Thermal underwear, Christmas snow boots, scarves, hats, and cotton slippers are among the most popular seasonal items on Pat Network. Sales of these warm products have continued to grow, with thermal underwear being particularly popular. Daily sales rankings show that certain thermal underwear items consistently top the hot product lists.
Searching for "thermal underwear" on Pat Network revealed over 20,185 products. These cold-weather thermal wear options come in various brands, styles, and colors, ranging from dozens to hundreds of yuan. Not only do they offer more variety than traditional shopping malls, but their prices are also significantly lower.
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