Monsoon Season wind women's clothing summer 2010 show

Monsoon Season Wind Women's Clothing Summer 2010 Show

Shenzhen Xingtai Monsoon Fashion Co., Ltd. is a subsidiary of Bright Orient (Holding) Ltd., a Singapore-listed international fashion group. The company specializes in the production, marketing, and sales of various apparel lines, including its own well-known brands like Monsoon and Chen Feng, as well as licensed products sold in major markets such as the United States, Germany, and the UK. With a global presence spanning over 40 countries and regions, including Japan, France, Italy, Denmark, Norway, Canada, Australia, the Middle East, Southeast Asia, and Hong Kong, the brand has established itself both as a manufacturer and a key player in the fashion industry.

In 2000, Bright Orient (Holding) Ltd. made a strategic move into the Chinese women’s apparel market by acquiring Shenzhen Fontaine Industrial Co., Ltd. This marked the beginning of a new chapter for the company in the region. In February 2002, the Monsoon Fashion Womenswear brand was introduced to China, signaling the start of a long-term commitment to the local market.

A month later, in March 2002, the Monsoon China Design Team was formed, with top international designers leading the creative direction for the brand. By May 2002, Monsoon officially launched its operations in China, setting the stage for future growth. In December 2002, Bright Orient (Holding) Ltd. established Shenzhen Xingtai Jifeng Fashion Co., Ltd. as a holding company, which became responsible for the comprehensive design, production, and promotion of the Monsoon brand in China.

Today, Monsoon has expanded across more than 200 cities and operates nearly 500 specialty stores throughout the country. The company remains focused on global fashion trends while maintaining a strong foothold in the Chinese market. In April 2004, it expanded its portfolio by introducing luxury women’s clothing brands in China, further strengthening its position in the premium segment.

In May 2004, the China Design Team was re-established with senior international designers at the helm, ensuring that the brand continues to evolve with modern aesthetics and consumer demands. By February 2005, the luxury brand had officially entered the Chinese market, reinforcing Monsoon’s reputation for quality and style.

Monsoon adheres to a design-driven approach combined with a sales-oriented business model. Over the years, the company has built a solid operational foundation, continuously expanding its scale and extending its brand influence. With a deep brand identity and long-term planning, Monsoon focuses on diversifying its business operations to create a win-win situation for manufacturers, retailers, and consumers alike.

As a leader in the seasonal wind women’s clothing market, Shenzhen Xingtai Jifeng Fashion Co., Ltd. aims to build on its strong Asian base and leverage its unique brand culture to enhance brand value. Through strategic capitalization efforts, the company strives to become a globally recognized name in the fashion industry.