French textile consumption situation is improving children's wear underwear is popular

Recently, the Economic Research Institute of the French Institute of Fashion reported a notable improvement in the textile sector's performance. In August, French textile sales saw a significant rise of 8.2% compared to the previous month. While this figure still lags behind the same period in 2007, it marks a clear recovery from the deep declines experienced in 2008 (-9.8%) and 2009 (-13.3%). This upward trend suggests that consumer confidence is gradually returning, especially in key retail segments.

The growth was uneven across different types of retail outlets. Large department stores saw a strong surge of 20.1%, driven by both domestic and international tourists. Volkswagen stores also performed well, with a 13.8% increase in sales. Specialty stores recorded a modest 5.8% growth, while independent shops saw an 8.9% rise. However, large retail chains only managed a 7.7% increase, and hypermarkets lagged with just a 2.9% growth. These variations highlight the differing impacts of economic conditions on various retail formats.

Looking at specific product categories, children’s clothing remained highly popular, with a 13% increase from July, reversing the negative trend seen the previous month. Women’s fashion saw a robust 19% growth, indicating a strong demand for seasonal and trendy items. Men’s fashion also improved, with a 10.5% increase. However, some categories faced challenges—men’s underwear only rose by 0.4%, and women’s underwear actually declined by 0.7%. This contrast shows that while certain areas are thriving, others continue to struggle, suggesting a need for targeted marketing and inventory strategies.