On September 10th, the Chinese sports brand Peak officially announced its partnership with the WTA Tour Asia Pacific at a press conference held in Guangzhou. The collaboration marks a significant milestone for the brand as it now joins forces with the International Women’s Professional Network and signs on WTA star Olga Gwoutsova. This move follows Peak’s previous partnerships with the NBA and FIBA, further solidifying its presence in the global sports arena.
In recent years, tennis has seen a surge in popularity across China. According to the China Tennis Association, over 130 million people are now interested in the sport, with around 5 million playing regularly. This growing interest has attracted numerous entrepreneurs, leading to increased competition in the tennis market. As a result, the once-elite sport is becoming more accessible to the general public.
Tennis fashion has become a key focus for Peak as it expands into new markets. Since the early 2000s, when Li Ting and Sun Tiantian won China's first Olympic gold in tennis, the sport has continued to gain momentum. Players like Sun Shengnan, Zheng Jie, and Yan Zi have inspired a new generation of fans. With major events such as the Shanghai Masters, China Open, and Guangzhou Open taking place annually, China has proven to be a promising market for international tennis.
Peak CEO Xu Zhihua emphasized that the company has built a strong brand reputation over the past 21 years, particularly in basketball. He added that the potential of the Chinese tennis market, combined with Peak’s global vision, makes this partnership a strategic step forward.
Although the domestic tennis market is still developing, many brands are vying for a share of this growing industry. By joining the WTA, Peak not only strengthens its position but also contributes to the growth of women's tennis in China and the Asia-Pacific region.
Through the partnership, Peak will gain exclusive rights to produce, sell, and promote WTA-branded products. This includes high-end apparel, footwear, and accessories tailored for players. Co-branded items featuring both logos will bring a unique touch to the market. In addition, Peak will manage the distribution of these products across the Asia-Pacific region through its extensive sales network.
Faris, the WTA Tour Asia Pacific Region Manager, expressed enthusiasm about the collaboration: “We are excited to partner with Peak, a brand known for its innovation and strength in the sports industry. This partnership is a crucial step in unlocking the full potential of women’s tennis in China.â€
With WTA events gaining traction in China, the brand’s influence continues to grow. This collaboration will enhance Peak’s brand image and elevate the professionalism and style of its tennis products. Together, the two parties will also work on player development projects, helping to promote women’s tennis and expand the WTA brand in the region.
Beyond tennis, Peak is also expanding its international reach. The company plans to open a global design and R&D center in the U.S., aiming to attract top talent and improve product quality. Additionally, Peak will continue to establish specialty stores abroad, further expanding its market presence.
As stated in its 2009 financial report, entering broader sports markets is a key goal for 2010. The expansion into tennis represents a critical step in Peak’s professional sports strategy, reflecting its commitment to building a comprehensive and globally recognized sports ecosystem.
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