"Nine-character 诀" of clothing store business display

Starting from the principle of simplistic management, display is actually a careful and meticulous effort. If we can implement the basic requirements, we can effectively enhance the image of the store and promote sales.

In the increasingly fierce competition in the retail industry, various promotional methods and hype methods are used by retailers to the greatest degree, and at the same time, all kinds of techniques and means are used to arrange atmosphere in the store to promote sales. The commodity display is one of the important assessment indicators of the quality of retailers. Starting from the principle of simplistic management, display is actually a careful and meticulous effort. If we can implement the basic requirements, we can effectively enhance the image of the store and promote sales.

First, "quantity", as the primary principle of display, "quantity" naturally has its important significance. As the saying goes: "The goods sell mountains," which means that merchandise display should have a sense of quantity to arouse the customer's attention and interest, while the sense of quantity display is also an important condition for the store's vivid image;

Second, "set", the same category of merchandise to be displayed on the shelves or locations in the vicinity. The requirement of centralized display is also a manifestation of "quantity display", and at the same time, it will make it easier for customers to find the brand or variety they need according to the centralized category.

Third, "easy", easy to take easy to restore is one of the conditions for good display of goods. Because even if it is beautiful and atmospheric display (stacking), if the customer is inconvenient to take it in, or if it is extremely troublesome to take it back, then the good-looking display will not be able to promote sales.

4. "Qi" means that merchandise display should try to ensure that a brand or series of merchandise can be fully furnished and displayed at the same time. In this way, customers can have more choices, and they can also display tidy and beautiful results on the display.

Fifth, “cleanliness”, hygiene and cleanliness are the requirements of customers for the product display and the entire store environment. Store personnel should promptly clean up the hygiene of goods and shelves or stacking positions while displaying goods, and wipe the dust on the goods in time to reflect the freshness of the goods;

Sixth, "link", a lot of goods in the customer's mind is relevant, when the customer buys a similar product, he will need to be associated with the goods to support or through the store staff's careful arrangements he will find to buy a product and then Adding item B merchandise will be a good match, so that the associated merchandise display is very necessary; (such as toothpaste and toothbrushes, tea and tea, garbage bags, garbage bags, etc.)

VII. At “hours”, store personnel need to pay attention to issues such as shelf life and expiration date of merchandise, especially products with short shelf life such as noodles and cold goods. Store personnel should follow the "first-in-first-out" display principle. When goods on the shelf are displayed in the front row and are taken by the customer, replenishment personnel should first push the rear row of goods to the front row, and then the production date will be fresh. Add to the emptying area;

Eight, "bright", that is to say the location of the merchandise display should be placed in a place with good light, good visual effects, and sufficient brightness to ensure that the goods are easy to find;

Nine, "color", a lot of customers in the store shopping is impulsive type of purchase, and the factors that cause the customer impulse buying desire apart from the price, variety, quantity and other reasons, the appearance of the product packaging and visual impact is also one of the important factors. Therefore, in the display of goods when the store personnel should pay attention to the color of a variety of merchandise display, cool and warm color combination is appropriate, to avoid the same color of different products in parallel display, so as not to cause the customer's visual confusion, packaging more similar products Note the difference.