[China Glass Network] With the continuous maturity of the network market, network marketing and e-commerce are gradually emerging. Many people are confused about the concept of online marketing and e-commerce. Most people think that online marketing is e-commerce. In fact, online marketing and e-commerce are two concepts.
First we look at the concept of internet marketing. As you can see from the text, online marketing is marketing in the emerging market of the Internet. The written definition is like this: Internet marketing is based on Internet media, using other media as an integration tool, and implementing marketing activities based on the characteristics and concepts of the Internet, and more effectively promoting brand extension or personal and organizational trading activities. Achieved marketing model.
Which specific activities belong to online marketing? Advertising on the Internet, publishing product information in the forum, publishing supply and demand information online, sending emails to potential customers, selling products directly through the Internet, etc., all belong to online marketing.
Internet marketing includes: online market research, online consumer behavior analysis, online marketing strategy development, online product and service strategy, online price marketing strategy, online channel selection and direct sales, online promotion and online advertising, network marketing management and control (network products) Quality issues, consumer privacy, information security).
Let us look at the concept of e-commerce. E-commerce is the systematic process of using electronic tools to efficiently and cost-effectively engage in various activities centered on commodity exchange. To put it simply: it is a simple, fast, and low-cost communication method that allows buyers and sellers to conduct various business activities without meeting them.
The classification of e-commerce is B2C, C2C, B2B, G2C, G2B. Among them, B2C, C2C and B2B are all familiar, B2C stands for Jingdong Mall; C2C stands for Taobao; B2B stands for Alibaba. G2C is a government-to-person, including personal online identity verification, online application for license plates, online declaration of taxes, etc.; G2B is government-to-business, including online tax returns, online customs declaration, online application for business licenses, etc.
Let's take a look at what is the relationship between online marketing and e-commerce.
First, let's look at the similarities between online marketing and e-commerce. The front and the technical foundation are the same, both of which use the technology of computer networks. Second, the business activities are the same. The activities mainly include business activities (commodity display, online public relations, etc.) that facilitate transactions and electronic trading activities (pre-sales communication/sales payment/after-sales service) that realize transactions.
So is online marketing and e-commerce the same concept? of course not. What is the difference between online marketing and e-commerce?
Top research, online marketing and e-commerce are different. The core of e-commerce is electronic trading, emphasizing all aspects of the transaction process and the entire process of trading. E-commerce is divided into pre-transaction, transaction, and post-transaction. And online marketing focuses on marketing activities with the Internet as the main means, mainly focusing on various propaganda and promotion before the transaction.
Second, the focus of online marketing and e-commerce is different. The focus of e-commerce is to achieve electronic trading; while the focus of online marketing is on the promotion and promotion before the transaction.
Third, network marketing and e-commerce are different in the application stage and level of the enterprise. In a sense, e-commerce can be seen as an advanced stage of network marketing, and enterprises can carry out different levels of network marketing activities before e-commerce.
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