Knock Cup · The first China Youth Fashion buyers contest started

March 28, 2012, as the highlight of China International Fashion Fair CHIC2012, sponsored by China National Garment Association, China Fashion Association and Shanghai Nuoqi Fashion Co., Ltd., the "Nochi Cup · The First China Young Fashion Buyers Contest" Referred to as "contest") announced the official launch. Noci Cup · The first Chinese young fashion buyers competition press conference scene China Fashion Design Association Vice Chairman and Secretary Zhang Qinghui, China National Garment Association Secretary-General Wang Zhuo, China Garment Association Deputy Secretary-General Monday Qi, Nuoqi chairman Ding Hui, Fashion buyers expert Yao Xiaoyun, Shao Ligang, and from all over the country's industries, fashion media, apparel industry witnessed the common people "contest" start. "Contest" to "promote the integration of resources in the apparel industry to promote the apparel brand, the sustainable development of talent" for the purpose, through the excavation and nurturing the fashion industry in the apparel trader, causing the industry apparel buyers and buyers of professional talent mechanism attention and Thinking. At the same time, excellent ODM suppliers and e-commerce platforms will also participate in this process. Through the buyer's direct docking between suppliers and the market, the final result of "Competition" will be brought to the market so that consumers can truly enjoy the trend of keeping up with the trend Cost-effective products. The competition is the first in the industry to achieve through the whole industry chain, talent chain, selection, training professional talent buyers, selection, standardization, integration ODM supplier resources activities, hope that through this activity to achieve the optimization of the industrial chain, To meet the arrival of the terminal era of change. Competition mainly for young agents buyers, young fashion designers, clothing with, design and procurement of young garment industry practitioners, as well as textile and garment colleges and universities design and marketing graduate outstanding. The competition will last for eight months and will be divided into four main sections: entry application, initial evaluation, final training and final evaluation. It is currently the most extensive and prolonged fashion buyer competition in China. One of the biggest bright spots lies in the super practicality of this activity; from the initial collection of fashion trends, the development of quarterly initial evaluation of the program of goods, through the initial evaluation after the training of professional knowledge, as well as the final evaluation phase of the sample ordering, online sales Comprehensive evaluation of participants. In order to create a complete, systematic and professional platform completely based on the real market environment, participants can truly experience the whole process of the buyer's operation and comprehensively evaluate the comprehensive ability and actual combat experience of the participants. In addition, ODM suppliers are an important part of the buyer-led terminal model. ODM suppliers' research ability, design level, technology content and production process and quality are the cornerstone and guarantee of the buyer model, so that the buyer can become fast Fashion, personalized era of trader and beach-goers. Therefore, "contest" in addition to the selection of "China Top Ten young fashion buyers," will also be selected "China's outstanding apparel suppliers," ODM suppliers in the selection, from the initial design based on the case design, proofing Participate in the production process of the level of technology, product quality, cost control and delivery speed, and then to consumers on the apparel quality assessment to evaluate ODM suppliers, which selected a series of outstanding ODM suppliers, to meet the "buyer Era "of the comprehensive arrival of laying a solid foundation, fertile soil. In addition to the professional and actual match schedule and the strong support of "China's Outstanding Fashion Apparel Suppliers", the international professional jury lineup is another highlight of this contest. Many international and domestic professional buyers and brand marketing experts , Hired Shao Ligang, Zhou Tong, Chen Xun, Yao Xiaoyun, Kazuhiro Matsui, Hiroshi Island Shimada and the Chinese clothing retailers Joint Meeting chairman as "contest" judges and trainers, from the trend analysis, brand and product positioning, consumption Research and analysis, sample design, product promotion, marketing and other multidimensional perspectives and guidance players to ensure the competition's authority, professionalism and fairness. For why it should be co-sponsored and exclusive title "contest", Ding Hui, chairman of Nuoqi that this is the corporate social responsibility and mission of development determined. In our country, the clothing terminal covers many modes such as direct sales, agency, retail and so on, resulting in the diversification of the market terminal mode. This has become one of the bottlenecks in the development of brands and retail enterprises. Overseas popular buyer mode will gradually develop in China Expand, and gradually lead the Chinese garment terminal model innovation and market trends changes. How to combine the status quo of the industry to learn the essence of the international garment terminal model, innovative thinking of the terminal industry has become the only way for the development of the industry market. However, at present, the lack of professional buyers in China and the failure of ODM suppliers to respond to the market quickly, the real-time information of refined products and the lack of management mechanism are even more insurmountable barriers for explorers. How to combine the status quo of the industry, learn from the practical experience of international SPA mode and supply chain management, and lead the change of the industry has become the only way for the development of China's garment industry market. As one of the earliest apparel companies in China to promote the integration of product planning, design, production and sales into a full-service SPA (own-brand apparel retailer) model, Nokia Corporation analyzed, utilized and tapped the terminal membership database, Vertical integration and management, to achieve accurate and rapid consumer cost-effective fashion apparel. Noci has always been consumer-oriented, and its buyer-designer team, through its collection of popular intelligence in Paris, Milan, London and Tokyo, as well as scientific analysis of member databases and an efficient information supply chain management system Precise fashion product supply and marketing. In the era of asymmetric supply and demand information and increasingly personalized consumption, the adoption of such a business model is obviously more competitive. Therefore, through the competition to make the industry and the market to pay attention to the buyer model, which effectively learn from Chinese enterprises to respond quickly to meet market demand mode of operation, from the lowest value-added production chain to the industrial chain of high added value transformation , In order to meet the challenges of global competition has a very real significance. The holding of the "Contest" will surely arouse the industry's concern over apparel buyers professionals and buyers' mechanisms. They will think about accelerating the integration of apparel buyers in China into the world and changing the terminal mode to achieve the verticalization of products to consumers , Leading the industry. About buyers: apparel buyers as a career in foreign countries have been four or five years of history, they have a trend of the trend of "smell", well aware of the fashion information, the consumer groups have a comprehensive analysis and orderly marketing Strategic Planning. They can bring the best designer products to the most suitable consumer groups, is the bridge between the brand and consumers, but also the most influential fashion consumer trends guide. The rise of the buyer industry will lead to a revolution in apparel sales channels where buyers can predict the future development of trends through sales lines in order to influence the business and allow the business to design and produce products that meet the needs of consumers while businesses According to the buyer to do an effective integration and optimization of the garment upstream and downstream of the entire industrial chain. At present, apparel buyer is a new special group in our country. At the initial stage of development, the buyer's group needs urgent attention and support from the industry. It is a platform to cultivate apparel buyers or provide apparel buyers with public services. About Noci: Noci is a private-label retailer dedicated to providing value-for-money fashion to consumers and is the first company in China to adopt the SPA model. The company "fast fashion, benefit the public," the brand advocates, the product positioning in the "middle-aged fashion", mainly in third and fourth tier cities 25-45-year-old middle-income and love fashion men clothing, apparel products. Noci mainly through the retail terminal channel control, timely access to market demand information, and fully integrate and use of supply chain resources for product planning, design, production and sales of integrated control and management. The company is characterized by its production outsourcing and "membership database marketing", combined with the effective use of the SPA model, which has seen rapid development in recent years. In 2011, the Company won the "7th China Apparel Brand Annual Prize" - Innovation Award by China National Garment Association and was named "Top 500 Competitiveness of Chinese Textile and Garment Enterprises" by China Textile Industry Association for two consecutive years, and "2010-2011 China garment industry competitiveness 10 ", the company's" customer relationship management and membership database marketing "mode by the United States Northwestern University as a case introduced EMBA teaching and selected the United States Harvard case base.

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