The creation of a clothing brand has always been a different story. Among the top ten clothing brands in the world, France dominates, followed by Italy. The only Oriental face is Japan’s Kenzo brand. China's clothing brand has yet to enter the ranks of the world's first-line brands.
Some people say that clothing brand is a symbol of culture. This seems reasonable. Which world's clothing brand does not have the shadow of its own culture? Dior in French means the perfect combination of God and Gold, which embodies the highest spirit of the French fashion culture; Versace named his brand under his own name. The symbol of the brand is the goddess Madhu of Greek mythology. Fatal attraction, this is the interpretation of Italian culture to the United States. Chinese culture is far more long and lingering than Western culture. There is no single big name in apparel that seems unjustified.
Some people say that the clothing brand is a product of a fashion city. The world's four capitals of clothing: Paris, London, Milan and New York. Which one is not the place where clothing brands are gathered and the show of fashion shows? However, Shanghai, China, and Beijing are also the world's fashion cities. Beijing’s International Fashion Week has been held for 12 years. But why aren’t there big fashion brands appearing so far?
Others say that the clothing brand is actually very simple. It is the product image and style established in the minds of consumers. Then, after many domestic brands have experienced advertising bombing, how do consumers explain why they still do not buy it? All these things are different. Lu Xun has a definition of tragedy - "tragedy is the destruction of the things of life worth seeing." The clothing brand is to show people the things that are the most common, transformed into more valuable models and more fashionable. As honest as it is, clothing brands have avant-garde design, sophisticated workmanship, novel fabrics, and perfect details that are far from enough. The first is brand LOGO, that is, image recognition. Where no internationally renowned clothing brand has its own distinctive brand identity. The second is the emotional factors of the brand. Among the three major traditional jeans brands in the United States, Levi's, Wrangler and Lee, Lee has the best sales. This is mainly due to the fact that its models are suitable for a wide range of people with a wide age span. Most people in the United States like to wear them, and there are also many fans around the world. Third, the brand value is reflected. A good clothing brand will certainly maintain a stable sales performance and obtain excess profits. The brand is the best partner for profit.
Regarding the issue that China has never had a world apparel brand, people in the industry believe that there is no need to worry too much. Just as China is not yet a strong textile country, Chinese clothing needs to be established in the world of clothing. It requires the efforts of the entire industry, the support of new technologies, the cultivation of a fashionable atmosphere, and the improvement of the quality of Chinese culture. In a word, relying on accumulation and self-cultivation requires patience.
For the “pseudo-big†issue that has appeared in the apparel market in recent years, it is necessary to arouse the attention of the industry, but it does not have to be a big surprise. Chen Wen, director of the Arts Committee of the China Fashion Designers Association, pointed out that "pseudo-big names" come from the immaturity of consumers and blind worship of foreign brands. When our concept of consumption and clothing culture adapt to the national conditions, when our clothing "big" and "brand" are no longer the opposite, the healthy development of clothing brands is not far off.
Some people say that clothing brand is a symbol of culture. This seems reasonable. Which world's clothing brand does not have the shadow of its own culture? Dior in French means the perfect combination of God and Gold, which embodies the highest spirit of the French fashion culture; Versace named his brand under his own name. The symbol of the brand is the goddess Madhu of Greek mythology. Fatal attraction, this is the interpretation of Italian culture to the United States. Chinese culture is far more long and lingering than Western culture. There is no single big name in apparel that seems unjustified.
Some people say that the clothing brand is a product of a fashion city. The world's four capitals of clothing: Paris, London, Milan and New York. Which one is not the place where clothing brands are gathered and the show of fashion shows? However, Shanghai, China, and Beijing are also the world's fashion cities. Beijing’s International Fashion Week has been held for 12 years. But why aren’t there big fashion brands appearing so far?
Others say that the clothing brand is actually very simple. It is the product image and style established in the minds of consumers. Then, after many domestic brands have experienced advertising bombing, how do consumers explain why they still do not buy it? All these things are different. Lu Xun has a definition of tragedy - "tragedy is the destruction of the things of life worth seeing." The clothing brand is to show people the things that are the most common, transformed into more valuable models and more fashionable. As honest as it is, clothing brands have avant-garde design, sophisticated workmanship, novel fabrics, and perfect details that are far from enough. The first is brand LOGO, that is, image recognition. Where no internationally renowned clothing brand has its own distinctive brand identity. The second is the emotional factors of the brand. Among the three major traditional jeans brands in the United States, Levi's, Wrangler and Lee, Lee has the best sales. This is mainly due to the fact that its models are suitable for a wide range of people with a wide age span. Most people in the United States like to wear them, and there are also many fans around the world. Third, the brand value is reflected. A good clothing brand will certainly maintain a stable sales performance and obtain excess profits. The brand is the best partner for profit.
Regarding the issue that China has never had a world apparel brand, people in the industry believe that there is no need to worry too much. Just as China is not yet a strong textile country, Chinese clothing needs to be established in the world of clothing. It requires the efforts of the entire industry, the support of new technologies, the cultivation of a fashionable atmosphere, and the improvement of the quality of Chinese culture. In a word, relying on accumulation and self-cultivation requires patience.
For the “pseudo-big†issue that has appeared in the apparel market in recent years, it is necessary to arouse the attention of the industry, but it does not have to be a big surprise. Chen Wen, director of the Arts Committee of the China Fashion Designers Association, pointed out that "pseudo-big names" come from the immaturity of consumers and blind worship of foreign brands. When our concept of consumption and clothing culture adapt to the national conditions, when our clothing "big" and "brand" are no longer the opposite, the healthy development of clothing brands is not far off.
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