In the just-concluded November 11, 2011 Singles Day, Yin Man turnover exceeded 17 million, ranked first in Taobao Mall women's category. In the face of this joy, Yan Man CEO Fang Jianhua unnaturally recall the 2010 Singles Day. Like many other businesses, when Yin Man's goods were quickly robbed, the warehouse has been out of stock, Taobao Mall orders are still rising, customer service staff overwhelmed, has always adhered to the interests of its clients Yin Man , Act decisively, at the expense of purchasing a large number of headphones, even the total party also joined the first line of customer service, face to face communication with consumers, looking for the best solution ... These near-crazy remedies, in the ordinary people seems unimaginable.
This year, Inman's reception number far exceeded last year, more than 370 million people admitted, up to 110,000 orders total, completely different from last year, 100 online customer service orderly; 10 400 after-sales line in good order; 11 yuan spike , Four bands on the new limited edition of the first round of exciting activities turns staged; 16 delivery lines night and day, 78 distribution clerk 16 groups of 16 scanners a single member 24 hours a day, 48 hours lightning delivery Guangzhou, Shenzhen, Hangzhou , Shanghai, Beijing; more than 100,000 packages deliver nationwide within seven days ...
Yan Man this year, double eleven, with a real hit a beautiful honor Battle.
Many people are curious, Yin Man is how to do it?
Decrypt Yin Yan double eleven successful factors
Unlike the traditional offline brands, Inman INMAN is a unique original women's and women's brand in April 2008, launched by Guangzhou Hui Mei Co., Ltd., Yin Man online channel business in the entire domestic women's e-commerce Occupy a pivotal role.
Unlike e-commerce brands, Inman has succeeded in developing its offline business after gaining immense success online, and Yinman Guangzhou Branch and Zhanjiang Branch have opened successfully.
1. Yin Man as the center of the team desperate struggle
The 2011 double-11 pair of Yanmans is more than just a big push, not just a consumer snatch, but a battle, a campaign to defend the Inman brand. Yin Man's views and attitudes toward Double Eleven have gone far beyond the ordinary meaning. This is Yin Man 24-hour source of morale soaring. The great goal is Yanmans first step toward success, but also the elements that distinguish Yin Man from other businesses.
In-depth promotion of the pre-event, the event took place during the wonderful turn, Yin Man's planning and promotion of power is evident.
The latter part of the activity was delivered quickly and accurately, with 456 staff in preparation for preparation. These included Inman's own staff and non-Inman staff, including IT service providers Yum software, courier companies and even the apparel industry, Because Yan Man is united and strives for the goal of Inman, Yin Man shows excellent organizational power, leadership and execution.
2. Information system vendors to support
"Speaking with data and using data to guide a marketing plan, product planning is the science." From the Weibo founder Fang Jianhua, Yin Man's emphasis on information systems can be seen.
In 2011, Inman replaced the software system service provider with Yum! Software's e-commerce system, approaching 110,000 orders, and received prompt, accurate and reasonable processing. The data was delivered to warehousing for the first time and the goods were picked for lightning. Goods, sent to consumers.
Has consistently adhered to the concept of customer-centric, Yum double two or twelve months before the start of the preparatory work, the IT system to support Yin Man mainly embodies the following three aspects:
First, ready to support. Yum dispatched a professional implementation consultant to the site of Inman Twin XI to deploy relevant network, hardware and high-speed printer systems from November 10 to deploy Inman's network into a local area network with stable guarantee. In order to prevent orders The blowout state caused the server to be paralyzed. Yum was also preparing a preparedness plan for Inman, and even sending a commissioner to bring the preparedness server to Inman, suggesting that Inman purchased a high-speed printer capable of printing 1300-1500 sheets per hour. Laying a good foundation for the double-eleven high-efficiency operation.
Second, the implementation of consultants on-site guidance. Including the guidance of customer service staff trial single, guide the single-play norms play a single, network system monitoring, etc., to deal with any problems that may arise at any time on-site processing.
Third, optimize the picking, playing a single and delivery process. In order to improve delivery efficiency and reduce shipping errors, set up an inspection function in the product scanning session, promptly hit the problem list back to the warehouse and enter the second-order picking process. In the process of single-order purchase, the single individual order will be shipped first, Bit classification, and in accordance with the scientific base approved a single bill, so that greatly increased the picking speed; in the delivery link, the invoices and logistics single merger, product information directly displayed on the logistics list, saving the invoice print Links, greatly improving the delivery efficiency.
In addition, the huge order volume generated by Double 11 is a testament to the stability of the system. Therefore, the choice of supplier is especially crucial, and Inman chooses the right partner.
The following is an excerpt from Yin Man official microblogging:
"Thanks Yum! The first time Taobao orders will be downloaded to the Yum! System, no memo top five cities automatically give priority to single, there is a note of the system of intelligent identification of manual audit orders. Efficient operation, support Yin Man double eleven large-scale activities Warehousing logistics system. Wholehearted cooperation, mutual benefit and win-win!
The following is an excerpt from a Weinmann microblogging:
Beast grab the first single arrival it! Yin Man's pants! To know we are in a distant mountain in Guangxi a small town ah! Taobao usually arrive the fastest four days ah! We are so excited! Look forward to other things one after another arrival! Hey! Mall to force! Mall Come on!
Looking to the future
Yin Man is currently offline store has several stores opened, its IT service provider Yum also tailored for them, from online to online, online and offline solutions.
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