[China Glass Network] Content Description: I believe that for each sale, if one day a big customer says to himself, to decide to cooperate with your company, this will make the sales people very depressed. But there is no way to be depressed. If you want to avoid this happening, you should better understand in advance what are the common causes of customer churn, so that you can do all kinds of work in advance and reduce the churn rate to a large extent. So, what are the common reasons for customer churn? Take a look at the analysis of this peer below with the world factory network.
Everyone knows what a customer means to a company.
But why do we often lose customers?
Have you ever encountered such a situation: One day, one of your big customers suddenly told you that he decided to terminate the cooperation with your company and switch to a product of a competitive brand; a salesman of your company resigned, then he Several responsible customers have ended their cooperation with your company; one of your customers who have been working for three years has not purchased goods for three consecutive months.
Today, with the growing maturity of marketing methods, our customers are still a very unstable group. How to improve customer loyalty is a problem that our marketers have been discussing. Changes in customers often mean changes and adjustments in a market that can be a fatal blow to a local (regional) market. If you are the manager of the company, be sure to polish your eyes at critical moments to avoid the loss of your customers inadvertently, which will adversely affect the company's market operations.
The loss of customers usually occurs in the following situations:
1. The flow of company personnel leads to customer loss
This is one of the important reasons for the loss of customers today, especially the departure of the company's senior marketing managers, it is easy to bring the loss of the corresponding customer base. Because of the professional characteristics, today, the marketing staff is a relatively unstable "mobile army" of each company. If it is not properly controlled, behind the loss of them, it is often accompanied by a large loss of customers.
2. Competitors take away customers.
In any industry, customers are limited after all, especially the customers, but they are rare, so the frequent customers will naturally become the object of competition among major manufacturers. Be careful, maybe your main competitor is now sensational to your big client, sensible and tempting to entice him to give up and hang on. Any brand or product must have a weakness, and competitors in the business war are often more likely to catch your weaknesses, and when there is an opportunity, they will take advantage of it.
3. Market fluctuations lead to loss of customers.
The volatility period of enterprises is often the high frequency band of customer loss. Any enterprise will suffer from fluctuations during its development. For example, high-level conflicts, such as temporary tensions in corporate funds, such as unexpected disasters, will cause market fluctuations. At the time, customers with sensitive senses may have a bad relationship. In fact, in the business field, the vast majority of merchants who are profit-oriented will be wall-to-wall, and there will be money on which side to go.
4, the negligence of details makes the customer leave
Customers and manufacturers are the mainstay of interest relations, but emotion is also a very important link. The negligence of some detail departments often leads to the loss of customers.
A business owner is rather embarrassed, one of his agents remitted 500,000 in the morning and personally came to purchase, but the noon company did not arrange for reception, only told him to go to the cafeteria to eat a box lunch. The agent felt very wronged, and after adjusting back, he adjusted his business strategy and started another brand.
5, integrity issues let customers lose
There are problems with the integrity of manufacturers. Some business managers like to voluntarily promise conditions to customers, and the results can not be honored, or rebates, rewards, etc. can not be cashed to customers in time, customers are more worried about cooperation with companies without integrity. Once a good faith problem arises, customers often choose to leave.
6, the store bully, customers can not bear the pressure
Shop bullying is a common phenomenon in marketing. The demanding market policies of some famous manufacturers often make some small and medium-sized customers overwhelmed and leave.
Or the heart is in the heart of Cao Ying in Han, holding a certain resistance to promote products. When you encounter the right time, you will go away.
7. Unbalanced corporate management, leaving small and medium-sized customers to leave.
Marketers know that "80% of sales come from 20% of customers", many companies have set up a large customer management center, and take a small attitude toward small customers. Advertising and promotion policies are also tilted to large customers, causing many small customers to leave psychological imbalances. In fact, don't underestimate the sales volume of small customers by 20%. For example, a company with annual sales of 100 million yuan will have a sales volume of 200 million, and the net profit margin from small customers is often better than that. Large customers are high, and it is a lot of money.
8, natural loss
The loss of some customers is a natural loss, the company's management is not standardized, the long-term lack of communication with customers, or the customer's transfer to the industry.
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