For apparel brands, casualization means tempting market cakes and rapid expansion. Whether it is the INDITEX Group, the parent company of the Spanish brand ZARA, H & M in the Netherlands, or Uniqlo from Japan, casual wear can prompt its brand to expand rapidly worldwide. Conform to the trend of the development of clothing, the upcoming 16th Humen service renown debut domestic well-known casual clothing brand Yingmei United States (Y.CMD) is precisely in the comprehensive analysis of the domestic casual wear market, based on the targeted and rapidly expanding leisure in China A model of the field. The participating Humen service trade fair, Yingmei United States (Y.CMD) will formally join hands with Taiwan popular star Yoga Lin, released 2012 spring and summer new products, will Yingmei beautiful (Y.CMD) "handsome, stylish, personalized" brand style delivery To fashionistas, "China's first European-style casual wear," the momentum to open up the casual wear blue ocean. After full investigation and analysis of the market, Yingcai Meidi (Y.CMD) will solve the current situation of the traditional casual dress style and personality is not prominent enough to better meet the needs of consumers high-end, stylish casual wear. At present, the consumer demand for casual wear in our country is still in a more prosperous stage. The traditional casual wear experienced a rapid growth after lack of development potential. The reason is that, unlike the traditional casual wear product design, lack of personality, style of dress similar Fashion sense is not unrelated. However, at the present stage of our country, along with the gradual change of people's consumption concept and the remarkable increase of purchasing power, chasing fashion and emphasizing individuality have become the main theme of young people's dress in a new age. Abroad, a large number of leisure brands stationed in the Chinese market, but also for domestic young consumers to find a new direction for casual wear. Through a large number of street questionnaires, market competition environment analysis and the research on the development course of well-known leisure fashion brands both at home and abroad, Yingcai Meidi (Y.CMD) finally positioned its target consumer groups at the psychological age of 18-30, Core age of 22 to 28-year-old college students and the pursuit of fashionable young white-collar workers. They advocate a positive, self-confident and free-living attitude; the pursuit of handsome, stylish, personalized way of wearing, Ying Cai beautiful (Y.CMD) quarterly new products to learn the popular elements of European and American fashion trend holy land, give full consideration to the domestic consumer psychology, Buying habits and purchasing power, differentiated brand positioning, avant-garde fashion design style, the price of civilians rip off the intense competition Blue Ocean in China casual wear. Fully meet the domestic consumer demand for fresh and stylish international trend of leisure, but also in the field of casual wear has set a changing fashion, distinctive personality, unconventional brand image.
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