How is an MBA with an annual salary of 1 million?

The current MBA market is getting lower and lower, and the monthly salary has fallen below 2,000 yuan (or RMB!). More and more MBA graduates feel uncomfortable, and Bole is hard to find. It is manifested in three aspects:

Hard to find work;

Hard to pick up

It’s hard to get a high salary.

However, an MBA friend I recommended to a company a year ago has now received a million annual salary. Although I know a lot about his growth, I will re-interview him in order to be responsible for the reader.

His surname is Fan. Now he is the vice president of marketing for a medium-sized private enterprise. In private, I called him Xiaofan. He called me Xiaoma Ge. On regular occasions, I called him Fan Zong. He called me Teacher Ma. I asked him for the tea house at Xizhimen. He asked me to drink a hole in the oolong.

... Xiao Fan started talking, the following is the main content of the conversation...

I originally followed a guiding ideology and five selection criteria.

A guiding idea is that money is earned by the boss, not by the boss.

I feel that there are still a lot of MBAs who don't figure this out. They always feel that they have to get a high salary when they leave the school and become a senior manager. Why do they have this idea? Going forward, working for a few years, have qualifications; second, the MBA of a famous school, heard the big names in the country, and the big names and shadows; the third is more important, spent more than ten thousand and twenty thousand silver, spent so much Time, can't lose, graduate to earn back. In fact, this is very wrong. You spend money on your own books, and the money is earned by the business school. At the same time, you set yourself an expectation value, and think that the level is not the same after graduation. You can have a high salary. In fact, regardless of foreign companies or private enterprises, the boss will not raise idlers, even if you start to give high salaries, if your work contribution is not enough, you still have to leave. Moreover, MBAs are everywhere, and the possibility of MBAs breaking the doors of high-paying executives is almost zero. But if you really have the ability to make achievements, the boss is afraid of your job change every day, how can you not give you a high salary?

The key to finding a job is to find a suitable platform, do it well, do the work, let the money come to you, instead of looking for money. I understand this before I listen to your lecture. Of course, after listening to your class, I want to More thorough, this is the truth. Xiao Fan said with a serious face.

Then, before the five choices, I would like to talk about the purpose of my study. Is the choice to achieve this goal? Just as Xiaoma Ge said, there are currently six people who study MBA:

Doing business, making friends, vacationing, confusing, taking company rewards, and gilding.

I belong to the solution. Of course, this does not prevent me from making friends, etc., but confusing is my main purpose. In order to achieve this goal, I made the following choices, of course, thanks to Xiao Ma's original guidance.

Choose a school, choose a teacher, choose a friend, choose a company, choose a position

Let me talk about choosing a school. Although I had some savings at that time, I still feel distressed when I took out 200,000 people to study the Yangtze River in Central Europe. So I chose an MBA from an ordinary university, only tens of thousands. I have chosen this school for several reasons:

1. I feel that learning depends mainly on oneself, relying on one's own understanding, thinking about it, not relying on the teacher. Just like learning English, you don't have to work hard to recite words, don't practice oral English, just go to the New Oriental and useless. Go to the United States for 2 years and only mix in Chinatown or learn English. And I need to have an environment, time, and brainstorming. These conditions are all fully met. In short, I think that I am learning English. When I am carrying words at home, the school is an English corner.

2. Students in the Central European Yangtze River may have relatively high positions, and my work experience is not enough. If I go to a lower status, they will stare at the big boss and everyone will take care of me. And everyone in this school has similar qualifications, and I can get everyone's approval.

Let me choose a teacher. At present, domestic MBA teachers can be divided into four categories:

The former category is foreigner; the second category is the old ones who have been mixed abroad; the third category is local teachers who are born and raised; the fourth category is the executives and consulting companies in the company). You know, I loved listening to your class at the time. Because the former does not understand the national conditions, the second and the third have no enterprise experience, so I listen to their class mainly to play a role, is to enlighten ideas, put my own previous experience into the theoretical framework. But I think this kind of enlightenment is hard to resonate with MBA students who have not yet done so in the enterprise. Although I also realized something at the time, there were not many, but some of them just now realized. At that time, I was more interested in listening to the lectures of people in Xiaomao and other companies outside. Because you have practical experience and theoretical foundation, you have both high-end ideas and practical practices, and it is just what happened to the companies around you, so the harvest is very big.

At present, the textbooks of domestic MBAs are basically translated from abroad. In contrast, the external environment of enterprises in most domestic industries is in a state of change. It is greatly affected by policies, national conditions and human feelings. In the market economy environment, foreign theories cannot be a magic weapon in China. Moreover, MBA textbooks can be bought everywhere, and if you want to learn those things abroad, you don't have to take classes.

Therefore, although there were absent classes at the time, there were no shortages of classes for several of you.

Let's choose a friend. Although it is not my main purpose to make friends, I still have a purpose to choose. As you said, people must have three types of friends. The former class is a close friend, including middle school classmates, college classmates, and later shared hobbies. This circle of friends can make people's lives enjoyable and fulfilling, but with Work is irrelevant; the second category is friends at work, colleagues, upstream and downstream suppliers, etc. This circle of friends can make your work smooth; the third category is strategic, which can provide guidance and opportunities for your future career development. The key in this category is to find big customers and find contacts, which not only saves resources, improves efficiency, but also improves the effect. For example, your little Ma Maolin is one of my big customers, because your Beijing era strategy is There is a lot of reputation in the industry. You have always been famous in the circle, and you are a very active person in the industry who often contacts various companies. I can know many people through you, but without your introduction, I want to It takes more effort to know so many people.

Of course, I have also become a good friend with several teachers and classmates besides you, which has benefited me a lot.

Let's choose a company. Enterprises operating in China can be divided into three categories: the former category is a foreign enterprise; the second category is a domestic enterprise in the development stage; the third category is a domestic enterprise in the survival stage.

Foreign companies are not rare domestic MBAs. The strategies of foreign companies are formulated by foreign headquarters. Domestic obedience is the job, they are more willing to train themselves;

The second category of domestic enterprises in the development stage is generally large in scale, but the business performance has been shackled for many years. The increase is not profitable or neither incremental nor profit, the strategy is vague, the operation efficiency is low, and the execution is poor. , hollow radish, why is this caused? The original entrepreneurial heroes began to become resistance to progress, and the internal relations were complicated.... Such companies were never naive to expect an MBA to solve problems. The professors at Harvard Business School were all airborne and could not play. What these companies actually need is your consulting company to carry out system reengineering. If an MBA feels that he is unambiguous and wants to make some changes here, then he does not know how to die.

The third type of domestic enterprises in the survival stage, the key task is to seize opportunities, expand marketing, and develop after the sir, please aim for an MBA to quickly increase sales, rather than want to engage in operational strategy, so an MBA If you can’t make a grade in 3 months, it’s not good.......

The company that you introduced to me at the time was a survival, but he had the genes to become a big company. It was small and not broken, and it was anxious and not chaotic. The boss really did "I will be able to do it." So thank you to Xiaomao.

Later, choose a position. I think this is more important. It was when you said that "money is not important, the key is to have the right to do things." Later, I talked with the boss four times in depth, the company's problems were clarified, and the main contradictions also seized. I also know what the boss expects from me. After I talked to my boss about my solution, he also recognized it. After a month, I still recognized it, so I think his understanding and expectations for me are relatively stable. At that time, he asked me to be a vice president. I will not do it. I will stick to two: I am the marketing director, I am directly responsible for marketing, but I must do it according to my ideas. Second, the treatment should be structured. I need a general manager’s treatment, but the performance-related floating part. I will do my part.

When you talk about it, you know it. This is back to the guiding ideology that I just said: Money is earned by yourself, not by the boss.

Now that I have a platform to make money, I will look at my personal skills.

The next step is to make a score!

Through the previous conversation, I found that the company's policies, structure and processes have problems. The policy is mainly reflected in the lack of incentives for sales; the structure is mainly unreasonable in the market structure and product structure; and the sales team's expense approval verification process has problems, low efficiency, and seriously affects the enthusiasm of sales.

I can't reform these problems at the same time, so I adjusted the incentives and assessments for sales according to your guidance. The original assessment has too many qualitative indicators, the formula is complicated, and the sales team doesn't know how many points they can get. There is no enthusiasm for coming out of how much money you can get to complete your task next month. I removed all the qualitative indicators from the original assessment, and all of them were changed to quantitative ones. Several: the management of the payment, the expense rate, and the price of the goods, and the proportion of the original commission was appropriately raised and cleared. In the ancient two armies, if there was a city that could not be attacked for a long time, the generals who attacked the city would generally make an order: within three days after the city breaks, the soldiers can burn and rob, and then the city can be broken. why? Soldiers can see their own benefits after completing the task. Sales are only concerned with the immediate situation, so be sure to let them see the immediate benefits.

After the adjustment, the enthusiasm of the sales team was greatly improved. The performance in the three months completed 160% of the original index. The boss was very happy. The sales received the quarterly award and he was very happy. I have carried out the next step, which is to adjust the market structure, allocate resources in key markets, and reduce the input of manpower and material resources in the general market to maintain natural sales. After 3 months, the sales volume of key markets in Jiangsu, Zhejiang and Shanghai has doubled compared with last year, while the sales in non-key markets have decreased by 20%. The overall performance of my country has increased by 50%.

This is my consistent trust in the company. Then I adjusted the product structure. This is a long-term plan for the company's long-term stable development. The boss agrees.

So the MBA should be clear, that is, don't go for a high salary, but look for opportunities to get a high income. This is what Xiaoma Ge said at the time.

In that year, because of my outstanding performance, the company's sales increased from 40 million to 70 million. According to the assessment criteria given to me, I took a bonus of 630,000, and the basic salary was more than 700,000.

In the past year, I have been fighting in the front line, made a few achievements, brought out a group of teams, and also made a group of friends. Some people in the industry have spontaneously helped me to promote. Later, many companies talked to me and thought. Digging me in the past, the price is very high, and one has issued a million annual salary to be the CEO.

I did not disclose to anyone that someone was going to dig me. A few days ago, the boss asked me to drink tea and talked about the bitterness and bitterness of many entrepreneurs. Later, I undoubtedly added my basic salary to 800,000. Please be my vice president of marketing. I figured it out, if this year's performance is completed, my total income should be 1.3 million.

So some MBAs just complained and confused, and did not find reasons from themselves. In fact, as long as you forget the MBA diploma, carefully and objectively give yourself an evaluation, see how much you actually have, how much value you can create for the company, and change the salary expectation from the calculation of your own MBA investment. Calculate according to the value of the problem that you can solve for the enterprise, adjust your mentality, and prepare for hard work.

Domestic MBA graduates probably have the following four mentalities, I said.

The top kind is a high-sounding type: not a big thing, but which boss is so stupid, give you the life of the family at the beginning?

The second type is the type of talented person: I always feel that the boss does not understand his ability, without him, complaining all day long, like an angry youth...

The third type is empty talk and pick the wrong type: this is not right, it is not good, but can not come up with a good plan! In fact, everyone can see the performance of the problem. The boss is concerned about how to solve the package plan, instead of telling him what is wrong.

The fourth is low-key and pragmatic: work hard, accumulate experience, and combine theory with practice... Xiaofan is the fourth.

As a person coming over, I would like to remind friends who are preparing or studying for an MBA, reminding friends who want to get high salaries, and reminding all the enterprising people in the workplace, Xiao Fan said, that is:

The work is done, the skill is learned, and the ability is realized. It is necessary to hold the mindset of confusing, to realize the conviction of the Tao, and to learn and understand while doing it. But the ability is not heard by the lecture alone.

Therefore, people must be "three people of insight", that is, they are knowledgeable, knowledgeable, and courageous. Whether you want to read an MBA or not, you want to be successful. Have the knowledge to really learn useful knowledge instead of backing the textbook; have the knowledge to see the big scene, serve the big company or have been cultivated by the knowledgeable boss, and can realize the gains and gains; have the courage to experience the enterprise Difficulties and hardships, the crisis has turned into a successful experience of turning, and it has the power and the courage to turn the tide. People who are knowledgeable, knowledgeable, and courageous can often have a normal heart, be humiliated, tenacious, be thoughtful, act decisively, be able to grasp the main contradictions of the company's problems, integrate resources and make achievements in the short term, and help the company for a long time. Enhance your core competencies and achieve your career while achieving your company. At this time, will you still consider the issue of annual salary?

Well said, I said that foreign trade and economics just invited me to give a lecture to their undergraduates. Regarding employment and personal development, I see you go with me.

When it is, the neon glow outside the window, the indoor tea is fragrant, there is a piano sound beside the ear, there is a return to the mouth, the night is not central, talk about Feng Jian.

Good tea pays attention to "light and far", Xiaofan said, "Why are you a man?" I said.

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