CANALI, the top menswear manufacturer in Italy: stick to tradition

As the most recommended menswear brand in the United States, the top menswear manufacturer in Italy is still adhering to the family business tradition when its competitors expand rapidly through the introduction of venture capital and development sub-brands. Every step of the reform is cautious.

Although he couldn't bear it, CANNAL Connery CEO Paul Connery had to say no to the venture capitalist sitting across from him wearing his home suit.

Over the past few years, in the office of the CEO of the top menswear manufacturer in Italy, all bankers who come to the door with financing plans have received the same treatment.

"Piano! (Italian "slowly". We don't want to be a big company, just want to be a healthy company." Paul Connery said.

Fashion and exaggerated design is not Connelly at all. Although fashion has almost replaced luxury nowadays, it is difficult to find a logo on Connery's ready-to-wear garments. Most of the brand's ready-to-wear garments are grey and beige with varying degrees of saturation. The fabrics are soft and all use natural fabrics.

Coco, who had returned from her studies in Italy, stayed with her boyfriend. When she saw the Connelly store's Fall/Winter 2008 collection, she disapproved: “It's not fashionable, and my friends love D&G.” But her boyfriend still bought a set of Kang. Newly Season's exclusive season suit: "Connery is the most comfortable two-breasted suit I've worn."

Five years after entering China, Connery opened 40 stores in 25 cities through its distributors, among which the stores in Hangzhou had the highest sales. In June, the brand entered Beijing Huamao Shopping Center.

In April 2008, in a survey conducted by the Luxury Institute in New York, which focused on the top 10% of Americans, the brands that the rich were most willing to recommend to their own people were not Armani and Zegna. Nor is Brioni, the top menswear brand from Italy, but the more low-key Connery.