Grand Cafe Interview | Sissel Chairman Liu Suyin
Reporter: The grand opening of this year's service trade fair opening, Sisier Seoul as an underwear brand exclusive feature, in what kind of consideration?
Liu Suyin: The theme of this service trade fair to promote cross-border cooperation, we also want to do some communication on this platform. In fact, underwear is also a category of clothing, there is no underwear show early, underwear is also displayed in the clothing show, so this is a return to it. At the show, we hope we can exchange ideas with more excellent brands, and we can learn from each other and make progress together.
Reporter: Qian Shier as China's top ten underwear industry leader brand, focusing on the field of adjustable underwear, how do you have such a vision?
Liu Suyin: From the very beginning, we focused on shaping, not from other aspects of transformation, so in this shaping we are ahead of peers. The earliest was the concept of shaping lingerie from Japan, and later it spread to Taiwan. At the beginning, those shaping lingeries were seven or eight thousand yuan, and we were seven or eight hundred and one sets. At the beginning, we had a factory that had been helping the Japanese brand as a foundry company. They had this resource. And we had this idea, so we started to shape the market.
Reporter: as shaping lingerie, product design, research and development of this part must be very important, can you tell us about this situation?
Liu Suyin: In fact, our R & D center is not a long time ago. We recently hired a Taiwan design director to check the products and refine the technology from Japan in the future. At present, shaping the underwear is the key material, similar to elastic Lycra such fabric, most of us rely on imports, of course, China's fabric is also gradually developing and growing. I think the product is the brand's life, so we are more willing to invest in the design and development of this area. At present, Xi Shier is also in transition. Before mainly focused on how to sell the product, but now is more hope to be able to make a boutique, to provide consumers with both aesthetic and warm products. In the past two years, we are not in a hurry to open up the market. Instead, we are entering the stage of adjustment and settlement.
Reporter: Just in the service show opening ceremony show stage, we see a pregnant mother, a mother with a baby, there are three family to play together, the scene is very warm, want to pass the audience what brand concept?
Liu Suyin: Now that the state promotes the second child, we also quickly realized that it is very important to care for pregnant mother. Now we are pregnant mothers prenatal, delivery and postpartum have a set of continuous service, so that women no longer give up their body because of maternal love. So this theme of catwalk also has such consideration, we also pay more attention to pregnant women's prenatal and postnatal beauty and health.
Reporter: shaping lingerie can help women maintain a perfect body, how to use your product more correctly?
Liu Suyin: consultants have been in our store, consumers can learn from consultants that how to wear, how to maintain a series of methods. We asked the shop's underwear consultants to wear, to personally experience and demonstrate. Corset is also different from the decorative underwear, consumers may see like to buy directly, and corset consumers need to go to the store to experience, we have a professional lingerie transfer tactics, but also to provide consumers with VIP service.
Reporter: Increasingly fierce market competition, how to deal with your business?
Liu Suyin: At present, Qian Shi Er country nearly a thousand stores, outlets about 20%, more agents, franchisees. We have more than 10 years of co-operation of the customer is very much, we are just like family, from customers to franchisees, agents and our employees, we are like a big family. Underwear, after all, is not fast fashion, its cycle is longer, will not change faster like clothing, clothing changes more slowly and steadily. Doing apparel now is actually to see who is more competitive, more advantages, and now the market more impetuous, we must learn to filter the outside world of complex information, so companies need to be calm, the brand needs more precipitation.
Reporter: Qian Shi Seoul was founded 17 years, as the helm of an old brand, at this stage how do you grasp the brand's direction?
Liu Suyin: Now the market is more subdivided, we will also develop some decks. At present, we have more than one brand love Qian, positioned as a network brand, just this year Lynx, Taobao and other online shops, sales situation quite good. The brand also has body sculpting features, but mainly light and plastic; and Qian Shi Er brand we do not intend to develop in the Internet, after all, body sculpting underwear in the store to buy a better experience.
Reporter: Qian Shi Seoul brand has a saying "perfect woman, both internally and externally," how do you understand?
Liu Suyin: This is our corporate culture, but also the transfer of culture. I think the external beauty is on the one hand, but the inner beauty is more important. The inner beauty is more important than the underwear. Therefore, we have also launched a "Happy Charity" Foundation, each sold underwear, we will donate 0.5 yuan to the Foundation for Happiness. The foundation mainly focuses on aiding students, offering scholarships to students in poor areas or giving away pictures of traditional readings to private schools so that children can learn and exchange information together. We think this is a responsibility. Extrinsic beauty is important, but not the most important, and spiritual health is more important.
Passers-by message: Liu said that the awesome, internally and externally This is the world's most profound action on the United States, Qian Shi Er, care for pregnant mothers, care postpartum mothers is not only responsible, but also social responsibility and humanity beauty!
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