Shanghai Gold Rabbit Cashmere Sweater/Wool Sweater is a famous brand founded in 1979 and was originally owned by Shanghai Woolen Textile Co., Ltd. under its state-owned brand. In 2001, Shanghai Maoma Textile Co., Ltd. was changed to private and it was necessary to transfer the “Golden Rabbit†trademark. After Zhou Renzhong, a self-reliant, spent more than 7 million yuan to successfully bid for the brand name of the Golden Rabbit, he established Shanghai Golden Rabbit Company Development Co., Ltd., which specializes in the production of “Golden Rabbit Brand†cashmere sweaters, cashmere children's wear, cashmere underwear, sweaters, and wool trousers. Wool underwear and other series of goods, stylish style, elegant colors, exquisite workmanship, excellent quality, rich variety, loved by consumers across the country.
In 1992, Zhou Renzhong, the shoemaker’s life-size designer, started by working on knitwear and rented a factory in Shanghai to establish the Shanghai Peisite Knitting Fashion Factory. However, due to the low visibility of the products, they were unable to enter the Shanghai shopping mall and had to do OEM production. For this reason, the company has to pay a large amount of brand use fees each year.
In November 2001, Shanghai Woolen Textile Co., Ltd., a company with a history of several decades ago, was restructured into a private enterprise by public ownership and it was necessary to transfer the trademark of the Golden Rabbit. Zhou Renzhong realized that the opportunity has come, and for so many years, he deeply realized that the brand was The importance of a company: Gold Rabbit cashmere sweater/sweater was registered in 1979. It is not only a famous gold medal in Shanghai's knitting profession, but also a well-known cashmere sweater brand in China's garment industry. It is located in Shanghai and other provinces and cities. Very mall.
Since the 1980s, gold rabbit cashmere sweaters/sweaters have won successive titles of famous Shanghai products; in 1991, they were awarded the “National No.1 Well-known Trademark Nomination Award†and in 1992 they were awarded “Shanghai Famous Trademarksâ€. In 1994, the Ministry of Internal Affairs of the People's Republic of China and the Bureau of Quality Supervision issued the "National Best-selling Domestic Famous Brand" and so on. Therefore, Zhou Renzhong did not hesitate to spend more than 700 million, decided to take gold rabbit cashmere sweater / sweater trademark. To spend so much money to buy something that is invisible and intangible has caused a stir in the Shanghai business community at that time. Many people think that Zhou Renzhong bought “danger†rather than “opportunityâ€.
However, it turns out that Zhou Renzhong's resolution plan is correct. It is not easy to compare woolen sweaters with traditional occupations. It is not easy to do big, but if you have a strong, deep-rooted brand, coupled with deep skills experience, then the risk of occupation will be reduced to a very low level. degree. Zhou Renzhong said: "I've been a sweater for many years. For so many years I gave it to other people and posted it to other people's money. This intangible asset is a lasting purchase. It is this philosophy that drives me to buy it."
Since the beginning of 2002, Zhou Renzhong has inspected shopping malls, adjusted company ideas, and plans for the future. He led the team, based in Shanghai, organized into shopping malls, visited agents all over the country, and continued to optimize the joining forces throughout the country, laying an outstanding foundation for the gold rabbit cashmere sweater/sweater. With the fashionable style, exquisite workmanship, and excellent quality, the gold rabbit cashmere sweater/wool sweater is favored by customers. Its sales outlets are located in major cities such as Shanghai, Beijing, Hangzhou, Wuhan, Harbin, Changchun, and Shenyang.
Zhou Renzhong is particularly careful to carefully safeguard the hard-won brand, and to stop counterfeit goods and counteract hidden dangers. In 2003, one of Jinhua's business households was tainted with other counterfeit goods in authentic gold rabbit wool sweaters. Without careful investigation, the foundation could not be discerned. After getting the skills request of the local business sector, Zhou Renzhong sent the best skilled personnel to identify if they did not say anything. It was determined that of the 567 sweaters that were deducted, as long as 79 were authentic gold rabbit cashmere sweaters/cardigans, Zhou Renzhong cooperated with relevant local authorities to stop this practice in a timely manner.
From Zhou Renzhong to becoming a leading “rabbit†person, nowadays, gold rabbit cashmere sweaters/sweaters have been honored as “Shanghai Famous Brand Productsâ€, “Shanghai Famous Brandâ€, “China Famous Brand†and other honors. Today, Gold Rabbit cashmere sweaters/sweaters have leapt to the top 5 in the top 10 shopping centers of the Shanghai Garment Professional Association. The annual sales volume exceeds 100 million yuan. Gold Rabbit cashmere sweater/sweater is making great strides towards the top brand of national apparel.
Printed Linen Fabric,Cotton Foil Fabrics,Cotton Single Jersey Fabrics,Cotton Knit Print Fabrics
Shaoxing Ruby Textile Co., Ltd , https://www.sxrubytex.com