Mrs. Chen Jiaya of Jiumuwang Men was elected as the president of the 3rd Fujian Garment & Apparel Industry Association.

The garment industry has a very important position in Fujian's traditional manufacturing industry and is the traditional pillar industry of Fujian's national economy. From 2007 to now, it is the most complicated eight-year garment industry in Fujian. It has experienced a series of tests such as the international financial crisis, the appreciation of the renminbi, rising comprehensive costs, slowing consumption growth, and the rise of the Internet and e-commerce. What makes people happy is that the garment industry in Fujian has overcome the challenges, and the total economic output and major economic indicators of the industry have maintained a steady growth.

These achievements can be achieved by the Fujian Garment and Apparel Industry Association. Since its establishment in 2003, the Fujian Garments and Apparel Association has been making progress, leading the association and the province’s garment industry, vigorously promoting the rapid development of the industry, and accelerating the development of casual wear. Sportswear and other garments go domestic and foreign, and continuously enhance the advantages of industrial agglomeration and comprehensive competitiveness.

Mr. Chen Jiaya, General Manager of Jiumuwang Co., Ltd., was elected as the president of the 3rd Fujian Clothing & Apparel Industry Association and delivered a speech

“Love will win” is not only a lyric, but also a spirit flashing out from Fujian entrepreneurs. As the leader of the clothing industry in Fujian Province in the new period, Chen Jia-Shu also exudes the Envelope entrepreneurs “low-key, pragmatic, and dare. "Fight" quality. When Mr. Chen Jiaya was elected as the new president of the Fujian Garment and Apparel Industry Association, a reporter from the “Clothes Times” conducted an interview face to face and appreciated the elegance of the head of the “Zhuang Zang faction”.

The following is an interview record

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Only by practicing "the internal strength" can you ride the waves

reporter:

Now that the Chinese economy has entered the new normal, the industries are upgrading and transforming. As the traditional manufacturing industry, the apparel industry must “eat and eat well” under the new economic environment. What do you think is the most important job to do?

Chen Jiaya:

As a traditional advantageous industry in our province, the clothing industry is also an important civilian production industry and is closely related to people’s production and life. The current garment industry has entered a new period of development, the traditional mode of operation has gradually failed to meet the needs of market development, only through innovation to ensure the development of our clothing industry. Innovation includes not only technological innovation, management innovation, talent innovation, product innovation, brand innovation, but also innovations in business models, supply chains, and capital. However, innovation is not copy-taking, too many failure cases tell us that only down to earth, relying on The innovation and development of its own advantages and actual conditions are the way out for the development of industry enterprises.

After overcoming various difficulties, the garment industry of our province has undergone major changes in the development of the industry. The mode of industrial development has gradually shifted from the coarse-scale growth of scale speed to the intensive growth of quality and efficiency. Only by focusing on the quality of development can Fujian clothing and apparel industry enter the entire The highest end of the value chain can guarantee the breakthrough and sustainable development of the entire clothing apparel industry, and can promote the transformation and upgrading of the entire textile and apparel industry.

reporter:

The development process of Jiumuwang is different from that of other enterprises. In the process of growing a company, many of them tend to embark on the road of expansion immediately. However, Jiumuwang does not do this, but instead dive down to create a sales network and improve the brand identity system. Why did you choose to do this?

Chen Jiaya:

This has a little to do with the company's development philosophy. In the beginning of the development of the enterprise, it requires funds. We have not used the money to buy land and build factories, but we have used the funds in more places. It is used in the sales channels, as well as in the entire equipment and other factors of production. Facts have proved that this is a reasonable choice. For some companies, blind expansion has now become a burden. Good steel is used on the blade. If the investment in fixed assets is too large, it is actually unfavorable. Our development should consider the actual needs as well as the entire management, as well as the entire resources and energy, and what kind of place it should be placed. Take a long-term perspective.

Keep pace with the times and complete self-upgrade

reporter:

The national “One Belt, One Road” strategic layout has made Fujian Province a core area of ​​the “Maritime Silk Road.” How do you think the entire Fujian garment industry should seize this historic opportunity and allow more local brands to go out and compete with international brands? Increase influence at the same time?

Chen Jiaya:

I have a few figures here. In 2015, the export delivery value of Fujian Province was 55.799 billion yuan, an increase of 5.72% over the same period of last year, higher than the national average, an increase of 1.08 times over 2007 of 26.714 billion yuan, and an average annual increase of 9.64%. It is the top five clothing in the country. The only province in the province where exports are kept growing. The country’s foreign exchange earned through foreign exchange earned US$169.33 billion in exports, ranking fourth in the country. It is the second largest foreign exchange earning industry in Fujian Province. These figures are enough to prove that the "One Belt and One Road" strategy provides opportunities for the industry.

We now have a surplus of actual production capacity. On the one hand, we have excess production capacity. On the other hand, we cannot fully meet the needs of consumers. We can lead excess production capacity to neighboring countries. First, we can digest it, and another can bring another A development meeting point. Of course, here also needs the government to strengthen the guidance and promotion in this area.

reporter:

"Internet +" has overturned people's understanding of many industries and changed people's consumption concepts. Does Chen, the rapid development of the Internet, bring more opportunities or more challenges to the apparel industry? How can you see how to take advantage of this?

Chen Jiaya:

The Internet has more influence on the post-80s and post-85s, but it is very different for the 50s and 60s. There are differences between traditional shopping habits, lifestyle habits, and the pace of the Internet. Consider the brand situation. To put it plainly, it is still more accurate to consider. Of course, the advantages of the Internet are self-evident. We must make reasonable use of our advantages. For example, the new online payment method is very convenient for shopping and payment. Young people also like to use it. They can use Internet technology to accurately position us. In terms of customer groups, etc., we need to take its essence and go to the dregs.

Innovate quality and enhance industry competitiveness

reporter:

As a major garment industry province, Fujian Province, Jiumu Wang, Lilang, Jinba, Haopai and other apparel enterprises and brands enjoy a good reputation in the country. For enterprises, performance growth requires “two forces”, namely, the number of terminals and single store performance. How does Jiumuwang do? Good job in the above two aspects?

Chen Jiaya:

From the enterprise itself, how to deal with the terminal above, the core is to look at the enterprise itself, the entire management is more standardized, can do to better meet the needs of consumers, quality can not guarantee that consumers continue to like it, whether the service can Better and faithful consumers need to manage their own businesses.

If the business or industry is likened to a tree, each terminal is rooted in the earth. That is the most fundamental way for us to absorb nutrition. Each detailed end is a point. The consumer is the soil and the tree can grow. How tall and how big is it depends on how deep the roots are. It is a traditional industry that is not a high-tech industry. Who is more solid and who is better in management is better.

reporter:

China's garment manufacturing 2020 promotion plan has been formulated, and the overall idea and development goal of the apparel industry has been very clear. You are elected as the president of the new session of the apparel and apparel industry association. What are your ideas and actions in the next development process of the industry? ?

Chen Jiaya:

Thank you very much for your trust and support to me. As the saying goes, "The responsibility is long-term and long-term." The clothing industry in Fujian has become a community of fate. Only through cooperation to develop mutual benefit and win-win cooperation can we cope with challenges. Cooperation and win-win is not only the cooperation of the vertical industry chain, but also the more important horizontal industry collaboration. We must use resources to integrate advantages, improve efficiency and reduce costs, and increase the competitiveness of the garment industry in our province.

I must faithfully perform the responsibilities stipulated in the "Association of Associations" and live up to my mission and commitment. In the next five years, we will continue to carry forward the fine traditions of Fujian garment industry and previous convention associations, carry forward the spirit of Fujian clothing entrepreneurs who will love to win, do a good job of this Council's work, and strive to develop the Fujian garment industry. New situation.