Transforming custom homes, it is very important to refine basic skills
In the year when the home industry was cold, custom homes went against the trend. In addition, in line with the “supply-side reform†proposed by the state, consumerization is passive and active, which indicates that consumer demand has shifted, and “closed-door construction†is contrary to the trend of the times. It is also because of the scent of custom homes, coupled with the downturn in the traditional home market in recent years, some people predict that the finished home has been “the end of the roadâ€, will be replaced by custom homes, so that many finished home enterprises are full of crisis.
However, customization, as a production model that emphasizes the individualized needs of consumers, is destined to be different from large-scale industrial production, which emphasizes “quality†rather than “quantityâ€. This "quality" is the need for software, technology, and data support for custom homes. Some industry insiders pointed out that most of the custom-made enterprises are only in the "small play", and can not be called the real "customization." Since most companies do customization, they are "half-way", lack basic skills, no corresponding software and technical support, no management big data, and are accustomed to the past batch production. "Customization" is just changing colors for them. Size, this way to distort the essence of "customization", often doubles the effort, is tantamount to asking for trouble.
Under the trend of customization, door and window enterprises should keep up with consumer demand
Some people in the industry believe that "the future development trend of the home industry, customization is only one aspect, and there may be more advanced things to replace it." This view is not without basis, in the normal development of the market, finished products and custom The two markets can be said to be symbiotic coexistence, and there will be no phenomenon of who replaces who or who is lighter.
With the trend of becoming the main consumer trend after 80 and 90, the personalized demand for home design is gradually increasing. However, in the customized products, not all of them are non-standard products. There are also standard parts. The design of products is based on customers. Personalized demand, but the color, size, style, etc. of the product are distributed by the factory, and the same color, size and style are sub-categorized and mass-produced. This category is the so-called standard part.
From another perspective, the emergence of customized homes has brought a warning to the finished home: consumer demand has shifted, changed, and will not die. As one entrepreneur said: “The advantages that the company already has are not necessarily the advantage in the future.†For the finished home, there are channels, brands, and productivity, but if you don’t change the trend, don’t explore the road to innovation. , do not integrate new technologies, create a strong design force, improve the quality and quality of products, how to meet consumer demand? How to kill a bloody road in the batter?
For the door and window companies, the future is full of variables. However, no matter how it changes, the need to grasp the needs of consumers at all times should not be changed. Only by truly understanding the needs of consumers can we tailor the most suitable door and window products for consumers, so that we can truly seize the market.
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