With the improvement of people's daily life, fashion casual wear that advocates freedom and individuality is becoming the mainstream trend of people's clothing. The demand of the consumer market determines the great potential of fashion casual wear in China. According to incomplete statistics, at present, China's fashion casual clothing brand has reached as many as 2,000. In the face of increasingly fierce market competition, pioneering the development of blue-and-white fashion casual wear and establishing a strong competitive brand is of crucial importance to domestic casual wear enterprises. Industry experts believe that fashion is always in rapid change, the domestic fashion casual clothing brand in the provision of stylish products and services, more importantly, to provide consumers with a stylish lifestyle, so that consumers into such a Full of vitality and fashion lifestyle, which in the subtle and enhance the connotation and influence of the brand. Well-known international fashion men's brand KONZEN (space) is the dominant leader and pioneer of this concept, with accurate market positioning, keen fashion sense of smell, KONZEN (space) soon after entering the Chinese market, won the favor of domestic urban men , Won the honorary title of "China's most influential casual wear brand" by virtue of its good market foundation and its core competitive advantages in design, marketing, informatization and corporate culture. KONZEN international fashion men's clothing is Spain's high-color International Garments Co., Ltd. under the well-known brands, and Spanish local brands ZARA, MANGO have the same unique global fashion brand mode of operation, after market tests prove that the fast fashion brand mode of operation is very suitable KONZEN (Space) received an unexpected result when it filled the fashion brand gap in China's fashion casual wear market. It closely followed the international trend of fashion, leaving each season's fashion elements to fully interpret the KONZEN MENS International Fashion taste, refined and simple dress pursuit. KONZEN (space) mens psychological age of 25-35 years old, the pursuit of a positive and optimistic, stylish personality, lifestyle style of urban white-collar workers as the core consumer base to create European cutting-edge fashion, full of international original style of the series of clothing. KONZEN (space) positioning the target market in the first-tier cities in the first two districts, two cities in the first district, 34 cities in the top shopping district, we can see that the brand Yong extension leisure wear market confidence and Strength, new autumn and winter this year, KONZEN (space) is to integrate elements of the Olympic movement, so that urban men walk in the forefront of the world and fashion. KONZEN (space) brand operators in the Asia Pacific region - Guangzhou Yue Clothing Co., Ltd, production, research and development, sales and service integration, after more than 10 years of brand operation, has KONZEN has become a strong adaptability in the Chinese market International famous brand.
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