The word "underwear" sounds somewhat ambiguous. From the rather formidable form of "lingerie" in the Han Dynasty in China to the first female bodice of modern significance in China in the 1920s and 1930s, , Creating a precedent for the development of Chinese women's underwear. China's underwear, especially the development of underwear, so far, nearly a thousand years of history can be described as "long history."
With the development and improvement of the domestic economy and people's ideology, underwear, from the very beginning of the shame, hanged these primitive functions, to now more and more comfortable, sexy, shaping, self-cultivation and other functions in one, has become "Part of the female body."
" Ya Qian ", this is quite the name of the gentle beauty of women, Zhejiang as a very famous and influential women's underwear brand , has been committed to the production, design and development of underwear. In the traditional women's underwear on the basis of the development of the same brand, different series of men's underwear, covering the men and women in the field of multi-faceted. Is like a rigorous, high-end, comfortable "underwear experts" image, the leading brand of similar firm firmly local market.
June 8, 2012 Yaqian organized by Yaqian private clothing Square, enjoy the space - the first session of China's underwear Culture Festival is about to open in the beautiful Hangzhou colorful. The activity began on June 8 and ends on September 20, covering 100 cities in 10 provinces of the country which lasted four months.
There will be Yaqian classic products and the latest product launches, colorful show performances, etc., and brings together the evolution of Ya Qian in recent years, product design, knowledge of underwear, dress with, chest care philosophy and other forms of diversity Activity content
This is the first time Yaqian held such a massive and informative "underwear" as the theme of the Cultural Festival, but also China's first to promote underwear culture, the health and maintenance of women equal to one integrated, large Participatory public events. That is a commercial feast, but also an extremely rare cultural events.
Event details, see the major shopping malls, major stores and Ya Qian official website, Ya Qian network mall;
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