"Tiger Hanny" to lead a new era of Chinese children's fashion

In the context of the global financial crisis, the impact on children's retail industry is gradually obvious, and then may be colder. Domestic children's clothing brand is still in the tending period and it has been hit by the world financial crisis, foreign brands and domestic children's clothing wholesale brands infringement. In this case, "Tiger Hanyini" made a surprising choice: settled in the children's clothing market - to create a children's fashion pioneer brand. In recent years, with the continuous expansion of domestic demand, the price index continues to rise, and domestic demand has become an impetus for the development of China's garment industry. Mature and expanding domestic enterprises, flocking to international brands, more overseas brands are eager to the Chinese market, the domestic SMEs find their way in the cracks. Therefore, it can be judged that the new round of "reshuffle" era for the Chinese apparel market has come. And with the "shuffle" Accompanied by will be "market segmentation." In fact, this round of market segmentation is not only limited to breed, grade, further subdivision of the region, but also reflected in the product segmentation and consumer segments as the characteristics of the deep segmentation. And this kind of segmentation not only provides a rare opportunity for brand survival and development, but also creates conditions for the brand development of the enterprise. Children's clothing, which is a new mission of the "Little Timbrellini" given by the segmented children's wear market. As a guide for China's fashion children's wear, "Tiger Hanyini" has always been based on the brand style of "environmental protection, health, leisure and individuality" and has "created more value-added services for its customers and pioneered the development of children's wear in China. Brand "as the mission to" hundreds of millions of consumers in China under the brand management direction of "fashion personality along the production of fine, green and healthy, comfortable to wear". "Tiger Hanyini" also marks the creation of China's fashion children's clothing has entered a new era