In December 2010, Carnaby introduced its Spring/Summer 2011 collection titled "Yanzi for the Carnaby," designed by Stefanie Sun. The collection was unveiled at a product ordering fair in Shanghai, marking a significant moment for the brand. Unlike previous designs that mainly featured black and white tones, this series embraced vibrant colors infused with traditional Chinese elements. The aesthetic reflected a delicate yet bold personality, blending fragility with playfulness, and showcasing a range of expressive styles through its design concept.
The Carnaby brand draws its inspiration from Carnaby Street in London’s Soho district, a historic hub known for its eclectic mix of pubs, restaurants, and independent fashion boutiques. Located near iconic landmarks like Oxford Street and Regent Street, Carnaby Street has long been a melting pot of creativity. Since the late 1950s, it became a home for many pioneering designers, including John Stephen, who helped shape the legendary "Swinging Sixties" era. The street symbolized freedom, innovation, and rebellion against conventional fashion norms.
Carnaby carries forward the legacy of this iconic street, embodying the spirit of fearless creativity and artistic expression. It continues to inspire and produce unique, high-quality fashion that celebrates individuality and cultural diversity. With each new collection, the brand stays true to its roots while pushing the boundaries of modern style.
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