Esa Liang Liang Bingqin does not want to change others and refuses to be changed!

Designing is an emotional process that comes from life. It studies and analyzes people's psychology, has purpose in design, and consciously inspires people's common understanding. Esa Liang's clothes don't just need to be worn on the body, but more importantly, these designs are the carriers that can express the designer's own ideas. She is trying to design and tell her story.

A/W 2018 In Shenzhen Fashion Week, Esa knitted the braids of her childhood and grandmother into the fabrics of these garments. She escaped the mediocrity and regulation of time, and the joys and sorrows, love and hate of the old people for a hundred years. Also unknown. The enemy is far away, but the memory is eternal.

CHAPTER 1 Going alone in your own world

Dedicated and self, smart and sensitive. The borders are clear. I do not want to change others and refuse to be changed. I see the soul that is not twisted by time through the face of the young man who does not look straying. Living in your own world, even if you are impoverished, you are comfortable.

A: Where did the main inspiration for this season come from?

E: There are two main sources of inspiration. One of them is mainly the history of the way I have grown up to the present, the way I’ve seen other people’s fashion from when I was in school to how I’m really involved in fashion design. For me, I want to pass The design talks about his own story; the second is the scenery and architecture of the old village. There is a life of bricks, tiles, trees, ancestral ancestral halls, and carved door frames that give me a lot of inspiration.

A: Where are the highlights of this season's clothes?

E: The biggest highlight of this season’s clothing is “contrast” because I’ve been doing the dark series before. Most of them are used in extreme colors and are very rebellious. However, many clothes in this season have been added with different colors, and the style has also been broken. It is no longer limited to just being a cool one, so you will see this season is the season where Esa Liang is the most contrasting, various young girls, retro Punk elements are used. Including that this time the topic is about the "old man," so you can also see the elements of many ethnic groups. It will not be confined to a single nation. It is on the whole. This is where I personally feel most satisfied and expect. .

A: I feel that your clothes have seen many different colors from almost black and white until now. What are these changes from?

E: It's mainly because I'm growing up. When I was young, many girls liked to dress themselves up as cool and like black rivets and rock, but as I grew up year-by-year, now I'm such a big person. Say? Young woman? Instead, I began to like colored things like pink, purple, and haze blue. Colors that I would never have tried before were involved this time; there were also reflections from some customers and artists. I wouldn't care very much before, but now I will seriously think about these opinions. After all, my clothes will eventually go to the market.

A: Do you think your clothes are cost-effective? What are the buying channels for clothes now?

E: We are really good value for money. Many people will say that you are not such a big name. Why are we so expensive, but because of the unique fabric and tailoring, our clothes are really difficult to do, and the ordinary factories do not answer. Because it can not be streamlined, it consumes time and material. We are not saying that the design cost is very expensive, but the cost of the clothes is really high, but we can know the difference when we buy back 1000 blocks and 1000 blocks of other families.

A: How do you see the relationship between design and market? Will you change your design to "sell well"?

E: I don't generally change my design simply to cater to the market. I will comprehensively analyze why one design is better for selling, and try to make some changes in the fabric as far as possible to pull down the price. Some of our previous lines The fabric is imported, so the price will be relatively high, so when we are doing our brand of vice line, it is hoped that the price will be more suitable for most of the customers. What we change will not involve the design itself.

CHAPTER 2 I did it, you are free

This glass of wine respects you, thank you for being in life, bringing touch and joy. Thank you for the successful conclusion of today's story. Thank you for those fragments and years that you can not remember in your memories. Thanks to the candid farsightedness of poetry and dreams, I did it. You are free.

A: What do you usually do with "Beam Powder"?

E: Our family's "Beam Powder" actually does a lot of work in all walks of life. There are also housewives or teachers inside. You see that housewives who wear our clothes will definitely feel exaggerated, but they just love this style. I think my customers know exactly what they want. This is very important. There are also designers, not necessarily costume designers, jewelry designers, and shoes and hats. They are closely related to design and fashion, so they dare to try.

A: How many people are there in your team? What do you think is the biggest advantage of your team?

E: There are currently 5 people (not including me). They have been following me since graduation. They are very dedicated and responsible. Sometimes I don't go because they drive them off work. Therefore, I think the biggest reason why brands do better That is, I want people who have been with me to have a better life and greater development. I will give them to some of them.

A: How is it with the rest of the team? Will they give you advice?

E: My team is more like my own family. The oldest person in the entire team is me. Others are all young after 90, including our sewing staff. The team spirit of our team is actually very good. They all regard the brand as their own thing. We are always talking. Like this time, we all talked for a long time. Everyone was struck by sparks. It feels good. However, we rarely have a meeting of the Eight Men's Scriptures. We just like ordinary chat and feel that this is a bit easier and more enjoyable. After 90 is indeed a very hard-playing generation, really happy to have them.

A: Isn't the business very busy? How do you balance the relationship between work, life, and family? Husband will not complain when busy?

E: Actually, my family is still very good. I understand very well that my parents and grandparents are very supportive. Husband occasionally complains about it, but he still understands it more often, and now I will try to spend time with them, although it is still very unsatisfactory.

A: Did the family give you great help and strength?

E: Yes, really, I'm so grateful to my family. Especially my grandma, it hurt us when we were young. I am also very grateful to my parents. You know that Chaoshan families are generally more traditional, but my parents respected my opinions very much, including attending school and then decided to start a business. They all supported me in such a traditional family. A girl I can always do whatever she likes. I really want to thank them.

A: Do you want to say something to the audience watching the show and the people who have been following you?

E: It's very happy to have friends who care about our brand. Many friends don't just say that they like a particular paragraph, but because of the emotional aspects of my story and the design itself. I have always said that I hope that everyone will not like a certain piece of clothing but my own person. I don’t know how long I can tell a story. I don’t know if I have yet to design for the next 30 years, but I’m limited. In the time, I hope to give everyone more surprises. People who understand know themselves and don't have to say much.

Episode 3 story, to be continued

When I was in my 20s, I couldn't figure out a lot. At the beginning of the three-character period, I realized that no matter what kind of tears we had experienced the previous night, the world was still busy the next morning. I didn't want to understand it, I didn't want to, and the story was long. There was always someone who would accompany you on horseback and drink.

A: Are you satisfied with this show as a whole?

E: This show is very satisfying to me, because this time we really put a lot of effort into putting together a model with hats, jewelry, bags and so on. With previous experience, we have done quite well in the preparations for the early stages, including lanterns with local flavors. We are looking for specially tailored craftsmen in the village. The catwalk shows this time to find friends to help us The customized ones are particularly representative of our theme this time, and the results are very good.

A: The crowd of the show crowds are bursting. What do you think of the audience's reaction?

E: I didn't expect this to happen. There are still a lot of people outside the queue waiting to come in to see the show. Many customers also specially rushed from the field to see this show. At the curtain call, the applause of the audience was very enthusiastic. I think the effect should be good. Their reaction made me very satisfied and very satisfied. There are friends at the scene and I said. I saw several spectators secretly wiping tears (all wearing our brand's clothing). They said that because of the theme of the show, they had got to the point of this story. Very touching. It can be said that they have witnessed the growth of our brand all the way, so they know us very well and think that it is not easy for our brand to be so successful. I also feel very happy, my story our brand can touch so many people.

A: Is there any better plan for the next show?

E: The next show is also a big problem for me. After each show, it's really scary to think about what to do next. Because I think the inspiration is the most difficult to find for each season of the clothes. It is like a key. When you find it, what you do will be a matter of course. But now I haven’t thought about inspiration yet. Haha, let me slow down for a few days.

A: What are the next plans and goals?

E: In fact, one of the biggest wishes in 2018 was to go to a foreign fashion week. It was because my work was invited, not because of others. It was because my work was recognized by others. This should be the most fulfilling thing.