Recently, Facebook, with 2 billion users, has recently been involved in the biggest personal information leak in history.
On March 17th, there was media reports that a company called Cambridge Analytical UK obtained illegal information on 50 million users of Facebook on Facebook without the user's permission. Facebook's share price fell by 6.8% in the past five-year period on the 19th, and fell by 2.6% on the 20th, smearing the company's total gains this year. Facebook's two-day market value evaporated by $50 billion.
To be honest, if the decline is 50% or 80% of the stocks that are flashing, it is a trivial matter. But now media public opinion does not care about how much your stock price falls.
At present, the two focuses of media public opinion are concerned. The first is that Facebook faces a fine for sky-high price – a $2 trillion fine that was inferred by British legal experts. It is equivalent to 4 times its current market value.
The second is that watching the lively is not a big deal. After the media explored the impact of Facebook data breaches, the media began to dig deep into an incident – ​​how the unreliable President Trump became the president of the United States. Say! A candidate who has been criticized by the traditional media and believes that he must lose is actually relying on the efficient and precise operation of social media, and finally reversing into the White House. Is this your Facebook? Is there a leg with Putin!
Between the time, the arguments of various conspiracy theories began to pervade, how Facebook influenced politics, and Trump and Putin had any ulterior collusion, which was more exciting than watching American movies.
The scene looked very lively, and Facebook's boss, 80-year-old CEO Zuckerberg quickly dealt with the public relations crisis. The information security executives "slaughtered the flag", and then issued a statement acknowledging that this is a mistake, stressing that this is a misunderstanding, to ensure that it will not be committed again next time. After a set of standard and effective public relations crisis treatments, Facebook's stock price sentiment is stable. After two consecutive days of rebound, the current price has stabilized.
For the media's arguments, what are the two-billion-dollar fines and Trump's political conspiracy theories are all gimmicks for excavation.
In fact, we think deeply about where these things are going to be so serious and where they will be huge. First of all, if the fine is fine, the process of FCA's need for evidence collection is extremely difficult, and the judicial process will be protracted. In the end, it may only cost a lot of effort, and the result will be a result.
As for the so-called political conspiracy theory, it is even more sensational. For Trump, he likes the tools of the Internet, and he is a hot spot. The Internet company has to go to the front of his hotspot because of his influence. This is a very normal thing. If this kind of thing can affect political outcomes, we need to admit it, and the influence is not small, but this is not conspiracy theory, but an inevitable result of an Internet company adopting AI algorithm for clicking traffic. Although this matter is worth pondering, it is very nonsense to say conspiracy theory.
So we can make a pre-judgment, the sky-high penalty will not appear, and the political conspiracy is also casually said. In the end, it will not take long for us to fade away from our perspective, and the people who watch the lively will slowly disperse.
However, Jung Financial believes that there are two very important issues in this incident that require us to go deeper and explore and think. The first is how our privacy is protected. The second is whether we can still get free will under the Internet? Are we puppets controlled by the media?
Previously, a series of programs in Luo Ji Thinking specifically stated that personal privacy must not be completely protected in modern society. This is an inevitable outcome.
Big data, the Internet carries our high-speed channels and platforms, as long as there is a port of interest, it will sell all your information. In fact, we anticipate that there will be no major crisis in Facebook. One of the reasons is the same. The matter itself is already commonplace on the Internet, and there is such a big impact.
But as a centralized Internet giant, does it really make it so difficult to protect the privacy of users? The answer is that it is difficult, and it is as difficult as it is.
We need to know that no matter what era, as long as there is a place of interest, there will be people to try, as far as sailing expeditions, to the smuggling of drug trafficking. Back in the case of Facebook, the value of information is so important that it can bring huge benefits, and there will inevitably be people who will do everything possible, and even take risks. When it comes to this, some people will say that people are not old-fashioned. In order to seek benefits, they should strengthen moral education, so that these people should not be so profitable and profitable.
It is a pity that this kind of Taoist's perspective can only be sipped, and it can't be practical. Is that what we happen to do this time and again?
As an outsider, we participate in the Internet, let our own information be divided into profits, and we can only watch it?
The second question is whether we still have the problem of free will. Google engineer and AI researcher Chollet believes that in the Facebook incident, the problem is not only "the loss of your privacy", but also the fact that your privacy can be used as a "circular prison" for totalitarianism. A more worrying issue is that digital information consumption is used as a medium for psychological control.
The world is largely influenced by two long-term trends: First, our lives are increasingly dematerialized, including information consumption and information generation at work and at home. Second, AI is getting smarter. The above two trends overlap in the level of algorithms that affect how people consume digital content. Since our lives have largely shifted to the digital realm, we have become very vulnerable to the influence of those rules, the AI ​​algorithm.
Opaque social media algorithms are increasingly determining which articles people read, who they keep in touch with, who they read, and who gets feedback.
How to break these two questions?
We need to know that only environmental systems and technological advances can be made to restrict illegal crimes and violations of ethical behavior. For example, a person in a village who does business and trade is generally afraid to spend less than two pounds and take advantage of others. It's more interesting. When you are paying for the money, how much do you follow, how much you go with you, and how much you should return to it. This is all in your heart, which forms a rule. If anyone dares to violate this rule, he will be looked down upon by people in the same village, gossiping, in their words, being poked by the back of your backbone, this life is not practical, the cost of breaking the rules is too high. Therefore, most people will not violate the rules.
This is the restriction of the environmental system. In this environment, it is difficult for everyone to do anything to hide in this environment, and the cost of violating the environmental system is also very high, so this objectively constrains human behavior. This is a lot of times, we will see many people in the countryside who respect each other and are more united, but don’t think that this is morality itself. In fact, many people who swindle are going out from the countryside and exaggerating. It is sometimes that people in a village are doing fraud. They are morally vocal about the people in their circles, and they are so murderous to those outside the circle.
The environmental system is very restrictive, and when it comes to technology constraints, it is even more interesting. In a word, New York, USA, made a research report and found that since the 1990s, the crime rate in New York has been significantly reduced. Some people say that this is because the society has developed, the quality of people has improved, and the material of life has been enriched, so the crime rate has decreased. Well. Of course, I personally don't oppose this point of view, but I think the core reason is because the surveillance cameras are installed in the streets of New York.
There was a section on the Internet that spread a lot, saying that when someone was driving, he brushed the ground and ran to a person in front of his car. When he braked, the man lay down. Then, he was really sweating, thinking that when he encountered a bad luck in the porcelain, he lay down and jumped up, not surprised? Is the thorn not irritating? Come, buy a driving recorder, no one can touch you!
Yes, this is the power of technology. The camera reduces the supervision cost of crimes and crimes in the whole society and improves the efficiency of tracing illegal crimes. Therefore, this is an important factor to curb crimes. Therefore, it is better to have a head and three feet to monitor.
Before we said that protecting our privacy from being infringed is difficult to achieve in the Internet world, because the Internet is too big and too broad, and the driving of interests will inevitably lead to the leakage of information. Then, if we use technology to help us create an environmental system that can achieve control, can we protect our privacy? Yes, this method is our blockchain.
The prototype of the blockchain technology was first established. In fact, what we have done in a village we just said, because the area is small, everyone knows that you can't deny it, and it belongs to the distribution of information. Therefore, in the platform world built by the blockchain, the cost of violating the rules is very high. Second, we say that due to the distribution of data, the blockchain will lead to the disclosure of privacy itself. To be honest, this worry exists, but if we take a closer look, we will find that the blockchain technology can show you the information you buy and sell as a node of the transaction, but your other personal information will not be revealed. Things don't have the value of data themselves, so the blockchain seems to reveal privacy, and in fact, protects privacy to a greater extent.
Rong Ge Finance Cheng Zhipeng believes that blockchain technology has a lot to improve, and needs to be perfect, but in terms of the future direction. We can see that environmental systems and technological impacts themselves are the cornerstone of our more equitable and safer environment because of the high cost of violating the rules and the reduction in supervision costs. And we are expecting the rapid development of blockchain technology, because we have seen in the prototype that blockchain technology can be more effectively done, the cost of violating the rules is high, and the cost of supervision is reduced. In addition, the centralized Internet giant can influence people's will through the intelligent processing of information. But if it is a decentralized Internet world, there is no longer a giant control, then I think we can avoid being the puppet's fate, so we should strongly support the development of the blockchain industry.
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