Based on the solid foundation of leather and suede industry, Haining is holding more and more fashion industry related activities, such as Haining China Leather Expo and China Leather Fashion Week, which demonstrates Haining’s determination to “develop fashion industry and create fashion tide cityâ€. ability.
On July 3, the closing ceremony and awarding ceremony of the 10th China Leather Fashion Week (hereinafter referred to as “Fashion Weekâ€) was successfully concluded in Haining. As the ace of the 24th Haining China Leather Expo and the “Belt and Road†Haining China Leather Fur Clothing Exhibition (hereinafter referred to as “Pibo Fairâ€), this fashion week has attracted many well-known domestic and foreign entrepreneurs and designers. Fashion buyers and industry experts gathered in Haining to experience the super charm of “Piduâ€.
For the first time, Four Seasons Fashion entered Fashion Week. The professional audience broke through 70,000 for the first time. The number of online live broadcasters exceeded 3 million for the first time. The e-commerce brand made its debut... This Fashion Week witnessed the birth of several “firstsâ€.
China Leather Fashion Week is changing from the “recorder†to the “promoter†of Haining leather and suede industry. In the past two decades, leather and suede have laid the industrial status of Haining's “Piduâ€. In the future, under the big fashion strategy of “developing fashion industry and creating fashion tide cityâ€, China Leather Fashion Week will continue to exert its fashion kinetic energy and help. Haining opened the next golden twenty years.
The scale has doubled again, the original update tide
Haining Pibo Fair is the oldest, largest and most influential expo in the domestic leather fashion industry. In Haining City, we are actively creating a fashion tide city. Haining Leather City is striving to create the largest “long triangle†and the best fashion industry market in the country. This year’s Haining Pi Expo and Fashion Week are further oriented to practical, platform and fashion. The upgrade has played a "assembly number" that leads the Chinese leather fashion industry to upgrade its fashion and to seize the opportunity of the "Belt and Road" layout.
This year's Pibo Fair will be held on the theme of “Poly Nuclearâ€. During the period, Haining Fashion Industry Upgrade Conference will be held. 2017/18 China International Leather Fur Clothing Trends will be released. The 10th China Leather Fashion Week, 2017 Haining China Leather and Suede Clothing Exhibition, the 20th "Leather Logo Cup" China International Leather and Fur Clothing Design Competition Finals, 2017 International Designer Summit Forum and China Leather Association Leather Professional Committee Annual Meeting and other activities, the admission of professional audience and buyers breakthrough 70,000 people, the scale and influence have reached new heights.
Founded in 2008, China Leather Fashion Week is currently the only high-end professional fashion show in China for leather, suede and leather products. The Haining China Leather and Fur Clothing Exhibition was launched in 2015. The original intention was to be the joint project of Haining China Fashion Week, which was already popular at that time. It formed the exclusive business model of “watching and orderingâ€, and the exhibition of more than 6,600 square meters in that year. The order area was enthusiastically sought after by the audience, and the area of ​​the 2016 clothing show doubled, and this year the area doubled again.
According to statistics, more than 2,000 new fashion models were exhibited in the 16 fashion shows of this fashion week. On the scene of the Pibo Fair, the Organizing Committee opened a second floor exhibition area and a square exhibition area on the basis of the first floor exhibition area. There are five exhibition halls and more than 10,000 new models of more than 100 enterprises (groups).
In terms of brand, this fashion week and the Pibo Fair not only welcomed the famous leather and fur enterprises such as Siqi, Hengdi, Ziyan, Huayan, etc., as well as design companies (designers) such as Baoding and Haitao. And ushered in the United States, Italy, Turkey and other countries, as well as Hong Kong, Beijing, Shenzhen, Haining, Xinji, Yu Erbao, Tongxiang, Yuyao and other places "super pavilion."
The collective appearance of the “Design Company Corps†is a highlight of this year's Pibo Fair. These outstanding designers come from the Leather City Brand Fashion Center, including original designer brands such as Baoding, Shanggu Chuanqi and Haitao, as well as hooks. Excellent designer brands such as painting and craftsmanship have innovated and demonstrated the infinite vitality brought by “Design+†to the fashion industry in terms of design concept, theme style, fabric material and craft manufacturing.
A number of companies have also incorporated new methods such as flexible rapid response production and personalized customization into production operations, and ready-to-wear displays at apparel fairs. Baro and other young brands that have emerged in the online market in recent years have held offline release shows, attracting more fans through online and offline integration.
Polycore circle of friends, new level of international cooperation
The international cooperation of Haining fashion industry has a long history. Especially in recent years, Haining has a higher, faster and stronger cooperation with countries and regions along the “Belt and Road†countries such as Russia, Turkey, Italy, France and North America. . Seize the opportunity of “One Belt, One Roadâ€, and climb the sea by the ladder to further improve the global resource allocation capacity of Haining fashion industry and the competitiveness of the international market. This is also an important part of the theme of “Plug-nuclear†of this session.
During this fashion week, people have not only enjoyed the joint new show of Italian brands, but also enjoyed the new fashion concepts from Japan and South Korea. In addition to welcoming international pavilions such as the United States, Italy, and Turkey, the Hong Kong pavilion arranged for the 1,500-square-meter special assembly area and launched two brand shows and one joint show. .
Kopenhagen Fur, the world's largest fur auction house, is an old friend of the Chinese fashion industry. This year, he also sponsored the gold medal winners of the 20th "Leather Logo Cup" China International Leather and Fur Fashion Design Competition to attend the Danish Headquarters Design Center. One week of free training.
At the 2017 International Designer Summit Forum and the China Leather Association Leather Professional Committee Annual Meeting held on June 28th, one of the world's top four fashion design schools, Bally Muda College and British online fashion forecasting and trend analysis service provider WGSN Live sharing was done. The Beli Muda Academy announced that it will open a branch campus in Haining to create a new world of leather and suede.
"Design +" strategy, saving talents
China's leather and suede industry's most authoritative and influential design competition "Leather Logo Cup" China International Leather and Fur Clothing Design Competition has been held in Haining for 20 consecutive years. It is called "these are inseparable from Haining's creativity". Design the National Games."
With the theme of “new lifeâ€, the competition was officially launched in October 2016. In just over 2 months, it received leather garments and suede designs from colleges and universities, leather garment companies and social freelance designers. 1635 paintings.
From the entries of this year's competition, the contestants' submissions are more brighter than the previous ones, and they have a stronger sense of innovation. In addition to external control of raw materials and profiles, they also use line stitching and long and short hair to create a rich level. Sense, redesigning the pattern, giving the leather a new life course and creating a distinctive sense of sight.
In the final competition scene, 30 sets of entries were made of leather with reflective materials and improved colors, and then combined with the fur-splitting process and preparation techniques, the most popular digital printing and leather materials were combined to achieve vision. The wonderful collision on the top, the style is unique, it is very bright. In the end, the player Guo Zhibin won the title with the work "African Tribe" and was given the opportunity to train at the Kopenhagen Fur Design Center.
The "Leather Logo Cup" China International Leather and Fur Clothing Design Competition has been held to promote the sustainable development of the leather industry with the overall level and innovation of leather and suede clothing design. As the venue of the competition, Haining has recruited many of the winners into the Haining fashion industry, and has continuously accumulated new strengths for the “Design+†strategy. It has also made outstanding contributions to the improvement of the overall design capability and sustainable development of the industry.
Technology sense, national sense, become the 2017/18 trend
Fur weaving, beam straps, tassel knots, misplaced stitching... ç† ç† çš„ çš„ æ£ æ£ æ£ æ£ æ£ æ£ æ£ ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† ç† Or, near or far, preaching the unique charm that belongs to them.
As the highlight of the 24th Haining Pi Expo, 2017/18 China leather and suede fashion trends attracted more than 800 industry elites and fashion big coffee to participate, the site is hard to find, more than 500,000 off-site Online viewers watched simultaneously, and the event was unprecedented.
Around this trend, the team consisting of Haining Leather City, China Academy of Art, and NAFA, the North American fur auction house, has carried out more than half a year of collecting, research, design and integration of high-quality resources in China and North America. Shocked release.
The release of this field brought a total of 60 sets of men's and women's clothing, with the four themes of “worldlyâ€, “restartâ€, “preface†and “smuggling†as clues. “Dust†focuses on the mature autumn, showing the rich wildness of nature with rich colors, using different materials to create a full texture; “restarting†to explore the relationship between humans and technology, with abstract geometry and loose profiles Shape, combining minimalism, tactile materials, and scientific and technological movements; "preface" uses a large number of structural methods of mashups, detachable parts design, and exaggerated decorative language to show the direction of design development under post-industrial thoughts; The slogan is based on the cascading mix and match style, showing the Gothic outline, and the material selection pays more attention to fabric functionality.
This popular trend release fully explains the different languages ​​of “modern technologyâ€, “traditional crafts†and “cultural accumulationâ€, and fully integrates the three, sparking a new design spark. A set of "glow" clothing at the press conference caused quite a stir in the leather industry.
Wu Haiyan, dean of the School of Fashion Design at the China Academy of Art, said that the integration of technology is a major trend in fashion design and development. Haining is a small city with a profound cultural heritage. The design inspiration of this group of costumes is derived from the stone lantern culture, which uses traditional bamboo weaving techniques to make the garment more scientific and national.
Big fashion strategy is a matter of course
The Haining Fashion Industry Upgrade Conference held on the afternoon of June 28 is one of the biggest highlights of this year's Haining China Leather Expo. At the press conference, Zhang Yueming, Chairman of Haining China Leather City Co., Ltd. delivered a keynote speech titled “Fashion, Haining’s Another 20 Years of Goldâ€, on the background, advantages, ambitions and blueprint planning of Haining’s fashion industry strategy upgrade. Interpretation. The conference also gave a detailed introduction to the fashion industry platform of Haining Leather City G Block Fashion Wholesale Center, International Face Accessories Center and Haining Fashion Pioneer Park.
Zhang Yueming said that leather and suede clothing are an important part of the fashion industry. After decades of accumulation, especially the leading and promoting of Haining Leather City in the past 23 years, Haining has become the largest creative design, production and processing, fashion display, brand incubation and product marketing base in the leather garment industry in the Asia-Pacific region. Over the years, Haining Fashion Industry has cooperated with more than ten domestic and foreign fashion design institutes and departments such as Beijing Fashion Institute, Tsinghua University Academy of Fine Arts, China Academy of Art, and Zhejiang University of Technology. Some leather brands that have taken the lead in expanding their fashions have already blossomed, and A-share listed companies represented by Anzheng Fashion have emerged. Some professional design companies rooted in Haining are not only in the leather fashion industry, but also favored by the surrounding clothing industry base.
With the adjustment of urban functions in major cities such as Beijing, Hangzhou and Guangzhou, the production and wholesale links of the garment industry are shifting to other industrial clusters in China. Further expanding the fashion to create a large fashion industry covering the four seasons of consumption has become the consensus of the Haining Municipal Party Committee and the industry. Haining's strength in the field of creative design, raw and auxiliary materials supply, production and production, exhibition show, wholesale and retail has also been widely watched, and Shenzhen, Guangzhou, Beijing, Hangzhou and other fashion industry bases are well-received. I have specially organized a delegation to visit.
This year, the list of “supporting units†of Haining China Leather Expo has added the Shenzhen Garment Industry Association in addition to the China Garment Association, which has been participating for ten years. Zhang Yueming said: "The industry has foundation, fashion has accumulated, enterprises have demand, consumption has market, and the government has decision-making. When these big backgrounds are combined, it will become the time, place and people of Haining's development of fashion industry. It can be said. Now, the expansion and upgrading of Haining leather clothing to the big fashion is already a matter of course, and it is not waiting for me."
Zhang Yueming told reporters that Haining's international cooperation in recent years has not only been produced for international brands such as Armani, but also has extensively penetrated into the industrial chain of talent introduction and cultivation, creative design, and raw materials supply. There are already many international manufacturers and designs. The agency sent staff to stay in Haining.
“The promotion of the fashion industry is inseparable from international cooperation. The “One Belt, One Road†initiative provides an opportunity for Haining’s fashion industry to integrate into the international fashion circle at a higher level. The expanding circle of friends not only consolidates Haining’s status as a leather fashion highland. And it will also provide a continuous source of power for Haining's fashion industry nuclear upgrade strategy." Zhang Yueming said.
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