Big slow down luxury luxury, KLAOSD and other light luxury children's clothing to seize the Chinese market

The recent report of China luxury goods released by Bain, the international advisory and research institute, shows that the growth of China's luxury goods market slowed down in 2013 and the growth rate is expected to drop to about 2% from 7% last year, setting a new lows since 2000. This judgment is similar to that of the 2013 China Luxury Goods Report released by the Institute of Wealth Research recently. According to the report, the domestic consumer spending in the luxury goods market in Mainland China is expected to increase by 3% in 2013, up from 7% in 2013 Low growth, luxury is facing a new round of "Waterloo." For the market outlook, Bain is not optimistic, and further estimates that this slow growth is expected to continue until 2014. Performance of luxury tycoons owe Bain said that the Chinese luxury goods market growth rate of 2% in 2013 is clearly worrying, even worse than the 2.5% growth expected in October by Bain even lower expected in the past few Months of luxury spending in mainland China is still weak. Previously, Bain once said that the Mainland has become almost the slowest of the market, even 4% increase in the Americas will be surpassed, China has become a "mature market", and its consumers tend to choose "to logo" High-end products and high-end shopping abroad, and the central government's fight against extravagant policies still warm. At a time when the global luxury market is declining, the Chinese market, which has driven the growth of luxury brands, has also experienced a sharp decline in growth over the past two years. However, luxury brands are still booming and emerging as the world's second consecutive single-digit growth Make the industry admiration. Italian luxury leather brand Furla CEO told foreign media, its brand sales in the Asia Pacific region increased by 32%. In February this year, Furla and Hong Kong Li & Fung Group formed a joint venture to vigorously expand its business in China. Coincidentally, light luxury leather goods and clothing brand Kate Spade recently decided to set up an Asia Pacific headquarters in Hong Kong, its parent company Fifth & Pacific is also planning to sell its two other brands Lucky Brand and Juicy Couture in order to fully explore the growing luxury market. Affected by the installation of adult luxury light wind, the international luxury children's clothing brands have also tentacles to China. In the United Kingdom have a good reputation of luxury goods KLAOSD, this year also formally introduced into the mainland, to seize the Chinese market. KLAOSD focuses on the expansion of department store channels in mid-to-high-end stores. With its unique "luxury luxury product" positioning and high-end brand KLAOSD, it is deeply loved by consumers and agents alike. He Jun, general manager of Greater China KLAOSD said KLAOSD will continue the brand strategy of high-end channels in the future, in addition to existing brand direct channels, KLAOSD will also introduce some high-quality customers with department stores resources in the region, Second-tier cities to do high-end channels, thorough, to create belonging to KLAOSD light luxury Union! Following the 2 billion yuan heavily bought GXG parent company Zhemu Shang, Semir brand expansion road is still continuing. Semir released the latest announcement that the company won the two Italian high-end Sarabanda and Minbanda children's clothing brand agency rights. Semir said the company will also work with the parent company of the above-mentioned brand-name Miraflores Fashion Co., Ltd. to launch a brand management joint venture on July 1, The so-called light luxury, the main meaning is divided into two aspects, namely the top designers original design and high-quality fabric technology. Is a niche consumer goods, will not become a street brand like fast fashion brand. And Donna Karan, Louis Vuitton, Chanel, Gucci and other luxury big difference is that light luxury brands may not be too focused on avant-garde design, quality first. Of course, the biggest difference is that the price will not be as expected as luxury, luxury luxury brand positioning is generally high-end, ordinary petty-bourgeoisie can afford to spend.