In the first half of 2016, the entire underwear industry in China maintained a sustained growth. However, in comparison with the development of major underwear brands , the performance of Shenzhen Xinsheng second-line underwear brand Boulevard is undoubtedly the most outstanding. Not only signed a famous movie star Chen Derong as the brand image of the spokesman, but also the development of terminal store speed is very fast, Boulevard store opened frequently seen in major media. Boudoir alarming rate of development has also caused widespread concern in the industry, and in order to interpret the development model Boudoir, July 26, the reporter specifically visit the boudoir underwear brand in Shenzhen headquarters.
Customers are in the gallery to understand the product
Accompanied by the staff in the boudoir, the reporter conducted a more intuitive and in-depth understanding of all aspects of the boudoir. However, in the process of visiting the headquarters of the boudoir brand headquarters, what impresses the reporters most is the high visiting volume of the boudoir headquarters. Reporters saw in the headquarters of the boudoir reception room are sitting in the study of the guests to visit the boudoir, boudoir staff are working with them on the subject of the relevant commercial negotiations; at the same time, The exhibition hall also has more than a batch of customers in the girl's training teacher to understand the underwear products. Reporter deliberately recorded the following nine visits were conducted in the headquarters of the boudoir as many customers, and the amount of visitors for each household reporter specifically for the head of the boudoir brand consulted to understand.
Guizhi brand marketing director Xie Zhi told reporters: "Gui Mi brand now daily visitor volume is very high, today we will receive a total of sixteen customers, tomorrow we will receive twelve batches of customers." From Xie Zhi Mr. mouth reporter also learned: "Like many industries, underwear industry also has the season of light and light, according to the distinction between light and big season, July belongs to the industry's off-season, but the boudoir has been affected by this" off-season " Still attracting a lot of investors want to open a lingerie visit inspection, compared to other types of lingerie brands of the same type, the customer visit volume advantage is obvious.
As for the reason why the client can have such a high visitor volume, the reporter conducted a consultation to the industry. The industry said: "This is due to the steady and rapid development of the past two years, the advantages of brand Guiyi increasingly apparent, word of mouth has also been a wide range of spread, will be subject to more and more investors recognized."
Customers are in the gallery to understand the product
In the day visiting the headquarters of the girlfriends, the reporter also specifically interviewed a Xiao from Xiaoqing, Chongqing, visiting customers, it told reporters: "Prior to passing through the boudoir underwear products, I feel the product is very good, so I want to open a lingerie shop After the first time will think of the boudoir, this time to visit the boudoir just want to have a more in-depth, more clear understanding of the boudoir brand. "Visible boudoir brand's market influence is becoming more and more.
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