1. Observation and analysis, the role of judgment. When the customer enters the shop, the shopping guide can judge who the customer is through the closeness between each other and the professional degree of purchasing knowledge, and who is the companion to purchase, and who should be the first influencer to accompany the buyer. I think customers and first-mover are two of the most crucial roles that we should value in sales. If the customer wants to take the purchase, he must solicit the opinions of the first influencers, and the first influencers will have a great influence on the customers as well. 2. affect the audience, in advance to prevent. In the same way we say it, the customer may not believe it, but if his friend says he might believe it, telling us that the customer trusts his friend more. Therefore, store sales staff must not ignore the accompanying buyers, do not appear in the eyes of only customers and escort aside in this case. Because the accompanying buyer does not have the purchasing power to buy, but has the veto power to buy, the language of the customer has a very big impact. Here are a few tips that you can make good use of: A. Eye contact. Maybe we could talk to one person at a time, but we could talk more with the accompanying buyer and allow the escort to feel respected and valued. B. Appropriate consultation with the buyer's advice. In order to show respect for buyers, opinions can be solicited on some less important issues. About 70% of the interview time should be spent on the customer, 25% of the time on the first influencer, and the other 5%. In short let the escort feel your goodwill, respect and attention. If the shopping guide handled the relationship with the escrow buyer early in the sales, he received a dose of immunization needle for the negative impact of the escort who could emerge later in the sale. 3. clever use of relations, mutual pressure. Some accompanying buyers may recommend products to friends, and if the customer is satisfied and you think it is really good, you can put some pressure on the customer, such as: The lady, your friends really know you, and he The product recommended for you is really for you. This sentence will pressure the customer and let the escort stand with you, because he is not good to say things ugly, more or less to give a friend a face, not to mention his own like this product, he is very performance Like it, you can also put pressure on escorting buyers, for example: This gentleman, your friend, should really like the furniture. If the furniture furniture customers really like, coupled with your previous relationship with the escort buyers did a good job, then accompanied by the purchase of those who say things ugly probability will be reduced. Because if it does in fact mean that customers have no vision and appreciation of the level, so he more or less give his friend a face, so it will create psychological pressure on him. 4. Positive response, seek advice. Unprofessional shopping guide to talk about their relationship with the accompanying buyers and made a very antinomy, it does not help solve the problem and promote sales. If there is indeed a negative behavior in the sales with accompanying buyers, in order to increase the success rate of sales, the shopping guide can jointly recommend the products to the customer by pulling the escorting buyer as a partner.
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