In recent years, the price of jewellery and jade has risen too fast, whether the content of precious metal elements has reached the mark value, and whether jade jewelry is shoddy, making it difficult for consumers to identify. The staff of the quality inspection station revealed that through the inspection of the instruments, there are not many natural jade articles in the market, but there are quite a few high-fidelity glasses. Many high-imitation techniques cannot be distinguished by the naked eye. At the same time, some of the jadeites that have been inspected also have "moisture". It is not uncommon for merchants to publicly sell B goods, C goods or B+C goods as A goods. The integrity of the jewelry industry and the integrity of the jewelry industry has become a common voice among many jewellery industry professionals.
Since the launch of the “Central Plains Jewelry Industry Integrity Allianceâ€, many jewellery merchants have said that after more than 10 years of rapid development, the Central Plains jewelry industry has now entered a period of integration and consolidation. Consumers' awareness of consumer rights protection is maturing, more and more people choose jewellery brands with good reputation, and jewellery brands must be strict with themselves, guarantee product quality, and make jewelry consumption transparent.
Media, enterprise and consumer interaction are the process of sharing resources and sharing a win-win situation. Enterprises and consumers need to communicate and understand each other, while the media should play a bridge role to convey the dynamics of the enterprise and the status quo of the industry to consumers objectively and fairly. The establishment of “Zhongyuan Jewelry Industry Integrity Alliance†meets the current consumer demand for transparent consumption of jewelry. Jewelry also has the value of consumption and investment, which makes jewelry consumption more and more prosperous. At the same time, jewelry prices will rise every year, and the purchase of jewelry has become an effective way to protect against inflation. How to choose jewelry products has become the topic of greatest concern to consumers.
The establishment of “Zhongyuan Jewelry Industry Integrity Alliance†has made more people feel more assured in jewelry consumption. According to the members of the preparatory committee of the Alliance, the alliance will promote the healthy and standardized development of the industry. The alliance will hire famous domestic and foreign jewellery designers, experts, scholars and consumers to conduct jewelry market development, jewelry design and material identification. Research in crafts and other aspects, deep dissemination of jewelry culture. At the same time, the "Zhongyuan Jewelry Industry Integrity Alliance" will also open a jewelry class to teach consumers the knowledge of jewelry purchase, collection and maintenance, regularly publish research results of the Academy, hold jewelry tastings, fashion jewelry trend launches and other activities, Make consumers truly love jewelry and jewelry.
It is reported that "Zhongyuan Jewelry Industry Integrity Alliance" will cooperate with famous diamond, gold, gemstone and other brands in the country to select "Zhongyuan Jewelry Integrity Brand", so that Central Plains consumers can pass the newly constructed "Central Plains Jewelry Industry Credit Union" This platform enjoys the lowest price, the highest quality, the best service, and realizes the consumption boom of the jewelry industry.
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