Amoy brand cracker founder Tang Dafeng Tang Xiaofeng talks about e-commerce and brand

Mr. Tang Dafeng and Mrs. Tang Xiaofeng, the founders of Splinter, talk about e-commerce and brands:


Talk about electricity providers

Taobao sell well on the sellers, they are all ZARA model: rapid response, a lot of small amounts.

Market-based competition is very cruel, but we still hope to find another way, that is because of the internal driving force, to work for good wishes, not to survive in competition. Cracking is like a beautiful island. It has its own natural ecology, does not require too many halos, and does not want to talk about success or failure.

Each company has its own short board and long board at a specific time. For example, compared with the traditional offline brands, planning and sense of series is not enough for us now, but the split is more focused on data analysis, faster response, closer to the consumer, which is our strength. Of course, this is also the strength of e-commerce.

Talk about brands & products

There are tens of millions of ways to do branding. I think that niche brands in recent years mean that individuals are more autonomous and do not care about the outside world. Do not entanglement is the niche or the public, this is just a label given to you by the outside world, following your own heart is the most important. Just like peeling an onion until it is close to the inside.

A brand is very self-developed at the initial stage of growth, and the designer brand must be accepted and must reach a certain height. Just like you found a way at the foot of the mountain and slowly climbed to the top of the mountain, you wouldn't be discovered at first, because there are shades of trees and people outside can't see you. Only when you reach the top of the mountain will others discover that there is such a person on the top of the mountain. Then everyone will want to climb this mountain.

Everyone cares about the data and thinks that the split data is very beautiful. Everyone will be curious about what splitting did. In fact, there is no word for cracking, but only six words, “focus, focus, focus, product, product, product”. This is not without skill, but the skills only play a minor role and are not as good as our products. Making clothes is a very focused thing. To do it quickly and well, you need to control every node. Last year, we were talking about "everybody is running". Now, we are talking about "everyone is a product."

All kinds of marketing methods are only external "skills". Focusing on products is the inner "way" of the cracks. Simpler things can release more powerful vitality.

Talk about business

Don't imagine how extraordinary it is to be a corporate imaginary. You just have no way out. Just like you run a home, you can't always be in debt. Cracking must be profitable. We need to feed ourselves. In this way, the cracks can develop sustainably, and the entire ecosystem can develop.

The pain experienced in the process of starting a business is far less than finding a loved one who grew up with a child and finding what one wants to do. The process of shaping the self is certainly the most difficult. It is not so difficult to start a business. When you encounter problems, you cannot solve them one by one.

Channels

I always think that the channel is a matter of course. You have dug the ditch and it is very simple to pour water there. B2C's official website has actually gone online for several months, and it was initially used primarily for the shopping of split partners. There are more than 1 million members now, and B2C's official website allows us to interact more with customers. However, we will not pay for B2C, and we must make a profit. This is a common-sense problem.

There will be several reasons for the cracking of this year: First, to play, this channel is something we have not done before; second, to see if the line can be profitable, only if it is profitable, then we will open a second company. , And then a family opened; Third, the market is also very large, you can try; Fourth, the line can interact well with online buyers.

Talk about life

"Everyone is an artist and life is my best work of art."