March 26, 2013, the 21st China International Clothing & Accessories Fair grand opening, Eall.cz Italy and Australia is full of fashion charm of the women's wear brand, as one of Humen clothing representative of the women's brand grand debut, simple and elegant design of the exhibition hall Visitors shines. March 27, Beauty Network reporter went to Eall.cz Italian-Australian exhibition hall, interviewed Eall.cz Italy and Australia women's general manager and designer Chen Zhuo, a strong and dear fashion successful women, brought us Unlimited joy. Then let us listen together about her and her brand Eall.cz Italy and Australia women's two or three things now!
Eall.cz Italy and Australia women's general manager and designer Chen and Chen friends and Chinese beauty network in CHIC live conversation
Beauty Network Reporter: President Chen Hello! First of all, please tell us briefly about the new fashion trend of Eall.cz women's and women's wear in 2013, okay?
Chen total: ah, we are brought by the North exhibition are Eall.cz Italy and Australia women's spring and summer products, this year we highlight the cool clothing, designed to create cool fashion sense for consumers, the material is still using environmentally friendly and comfortable cotton Hemp texture, but we use this spring and summer blue sky blue color so that our clothes look more lightweight,
Beauty Network Reporter: Now spring and summer new products have basically been listed, and that for the new autumn and winter 2013 Eall.cz Italy and Australia will bring what new surprise?
Chen total: the basic structure of the product will not change in the previous years, based on our northern market demand this year, down, fur products will increase, the proportion of more. The entire clothing color is warm, dark last year, this year will increase the color saturation, such as orange, red and other bright colors will be integrated into the design.
Beauty Network Reporter: As far as we know, Eall.cz Italian and Australian women's debut at the North Exhibition, the exhibition site can be so lively and attention, there must be your unique success, we can reveal to you , Teach it?
Chen: We think this time is still not good enough, and we still have to work hard to do better. From this exhibition, our home pavilion has a distinctive design style and its image is quite meaningful and representative. Our exhibition management has a sense of design, pavilion style to the main style of modern minimalist, people shines, this is what we think of success.
Beauty Network Reporter: That we Eall.cz Italy and Australia in addition to show promotion, what other promotion ways?
Chen total: like we beauty network such clothing network media for Internet promotion, in addition to traditional media, we also have a year-long cooperation with local magazines in Dongguan, as well as department store promotions, a full range of promotion.
Beauty Network Reporter: This year, Humen government organizations Eall.cz Italy and Australia, to pure, according to five representatives of the slave clothing exhibitors, that in these brands Eall.cz Italy and Australia women's advantages mainly reflected in where?
Mr. Chen: Among these representative brands, Eall.cz is relatively weak from the seniority, capital and current development. But even if we Eall.cz Italy is a new brand, from the beginning of 2002, along the way, 11 years of history, 11 years of accumulation and precipitation, we also have a unique survival and development advantages, we have Clear brand positioning - modern women's fashion, our boss is the design of their own origin, so the style and goal is very firm, always the same. We are also making up for our weaknesses as soon as possible. For example, we constantly build and innovate in the operation team and marketing thinking, and invite professional and competent marketing experts to constantly improve the efficiency of our team.
Beauty Network Reporter: In the past the Humen government organized a similar "Baotuan" exhibitors it?
Mr. Chen: No, this year is the first time for the Humen government to organize a garment enterprise exhibition. The local clothing government is also very supportive to us. We are very grateful for it. With their support, we all feel that we have to rely on motivation.
Beauty Network Reporter: This time Humen government Baotuan exhibitors hope to achieve what kind of effect?
Mr. Chen: This exhibition is oriented, in establishing a new fashion, and the market demand and some of the appropriate brands, so that more people understand and show the new attitude of the Humen clothing. Humen clothing market is more leisure, sports, street has been successful, and we are such a good taste of clothing, grade, consumer groups are urban white-collar workers, turned out to be boys and girls, and urban white-collar workers in the entire apparel market to That is a very strong right to speak and the pursuit of high quality, high-quality needs. Now positioning to raise a level. Eall.cz Italy is one of the representatives, with the support and attention of the Humen government, in our own efforts, we will be able to "give the sunshine to brilliant", so that Eall.cz Italy and Australia women's clothing is more People understand.
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