The key to successful Iraqi beauty brand underwear shop

Underwear store, in the past two years the development rate is particularly fast, there are several main reasons: First, because of the improvement of living standards, women have more and more requirements for underwear; Second, the growing market needs, making Monopoly The store becomes an effective and necessary sales channel; third, because the price of some underwear brand is more suitable for store sales model; Fourth, because the threshold of opening a store is not high, the financial pressure is not big, competition Far less sweater coat, which attracted more and more investors. Under normal circumstances, the investment of about 5 to 6 million to open a decent brand underwear store. Looks very simple, but from the actual operation, the underwear store is far more complicated than clothing, for example: clothing is usually only a few MLXL.XXL.XXXL a few yards, and underwear is very subdivided, The same section points A, B, C, D, G, F several levels, while there are 70.75.80.85.90 different sizes, colors are more numerous. The same paragraph number of the product may have eighty or nine different specifications of products to choose from, by accident, it will cause a lot of inventory backlog. Open a lingerie shop is easy, but to make a more substantial profit is to make a little effort. I have been working in the underwear industry in recent years, has been studying how to make the store's performance can be stable and profitable, while improving the performance of the store is also a lot of underwear business has been studying the issue. Enterprises in the final analysis is driven by the terminal, and some enterprises rolled out the national outlets, but sales have been growing, the reason? Of course, the terminal is not enough tension. In other words, the terminal stores operating unsatisfactory, and can not even drive the entire sales chain.