BE.PRIVE's first flagship store will land in Jinbao Hui business district

The flagship store of BE.PRIVE, the world's most advanced custom brand, will unveil its mystery recently and visit Jinbao Hui, the top business district in Beijing. The grand opening ceremony and themed reception will be on display on the evening of August 29, 2009 at the Jinbaohui Shopping Center. The opening performance with the theme of "Chang?" will use the beautiful light and shadow effect to show the perfect combination of brand fashion and vintage; to celebrate the perfect appearance of BE.PRIVE, the most customized brand in China, with luxurious fashion pieces. . The event will be a pioneer in the culture, arts, and fashion world. BE.PRIVE theme opening ceremony is bound to become one of the most anticipated fashion festivals in the 2009 Chinese fashion circle!

Song Zuying BE.PRIVE Haute Couture

At the just-concluded 2009 “Charming? China” Bird Nest Concert, the BE.PRIVE haute couture suits of the under-anniversary anniversary have already begun to shine, and for the famous Chinese singer Ms. Song Zuying, she has made an unforgettable night. This section of the BE.PRIVE dress tailored for Ms. Song Zuying is called “Feng Feng” and is a perfect embodiment of BE.PRIVE's Chinese and Western brand philosophy. The design of the dress was inspired by the "Shaolong" and "Chenfeng" shapes of the bronze wares of the Shang Dynasty era. The design was designed by the core members of the design team and Mr. Zhu Jianjun, a designer of brigades. The diamonds and leather of Italy were used in Syria. Made by hand craftsmanship. All the design elements show BE.PRIVE's reliance on Chinese culture, gathering the world's best, and displaying the international brand style.

Today, the popularity of custom luxury fashion, the birth of BE.PRIVE, fills the gap of Chinese advanced customization in the international fashion industry. The brand's design team gathered famous designers from France, Italy, Germany, Brazil, Spain, China and Hong Kong. They combined the different background cultural fashions, which made the BE.PRIVE brand customization show extraordinary charisma. Reflects BE.PRIVE's values ​​and fashion stance that are not eliminated by time.

BE.PRIVE is a premium custom brand under the BASIC EDITIONS Group. BASIC EDITIONS is an independent fashion brand created by Chinese people and walking independently in Europe and North America. It integrates R&D, international production and global marketing at home and abroad. The birth of the BE.PRIVE Haute Couture brand marks the official launch of the BASIC EDITIONS Group into the luxury sector, achieving a gorgeous upgrade of ready-to-wear to high fashion.