World Top Eight Luxury Brands Killer

LVMH: Loose Autonomic Management

LVMH ranks first in the top fashion products industry, and has over 50 world-renowned top fashion brands and companies.

The management of the LVMH Group is loose and the 50 companies in the world are basically maintaining their autonomy. LVMH's brand management highlights are fourfold: 1. Through the introduction of new brands, design of new products to ensure that different varieties of new products are available in different seasons; 2. Concentrated forces to ensure the growth of core competitiveness products (such as LV, Fendi, etc.) 3, pay attention to the choice of capital investment targets; 4, pay attention to inventory management on the retail channel.

Richemont: Perceiving Wealth with "Conservative"

Richemont, the world’s second-largest fashion company, is a leader in top fashion products. Richemont has some conservative in the future, but this conservativeness helped it to judge before the economic bubble burst in 2000 that the growth of top fashion goods consumption was influenced by the growth of “perceived wealth”, so that strategic adjustments could be made in time.

Bvlgari: Master of Lowering Costs

The most prominent Bvl-gari positioning in the jewelry market is its ability to reduce costs and increase profits in the past few years. In 2002 and 2003, Bvlgari transformed the entire company's operational philosophy from being "bigger and stronger" to "highly cost-conscious" - and the company has drastically reduced its consulting fees and travel expenses. The most important point is that Bvlgari lowered advertising expenses from 12% to 14% of sales to between 10% and 12%, which saved the company significant operating costs.

BlueNile: Starting from the Internet

The Blue Nile, which was only launched in 1999, is the online sales of the Internet. Looking around the world, it is impossible to find any store at Blue Nile because all its jewelry items are sold only. This model makes Blue Nile's jewels 20%-40% cheaper than comparable competitors. In just 6 years, BlueNile has become the largest online jewelry retailer in the world. In 2004, sales were higher than the total number of competitors ranked behind it.
Tiffany: expansion is a magic weapon

This is a brand with a hundred years history and started selling silverware. Under the principle of maintaining steady expansion, Tiffany maintains the development speed of opening 3-5 new stores each year in the United States. At the same time, Tiffany has increased its investment in Asia and Europe due to the increasingly difficult to find stores in the United States.

Coach: Mass Promotion of Retail Stores

Japan's "affordable brand name" - this slogan made Coach a successful transition and one of the fastest growing top fashion brands. Coach's massive expansion of retail stores is one of the best ways to increase sales. So far, Coach sales outlets are almost all over the United States, including 185 full-price retail stores and 81 factory outlet stores. Coach has always spared no effort to study the trend of the core consumer groups, each time to take the lead in launching brand appeals and related products to meet demand.

Hermès: Low-key handmade products

Hermès appears to be “low-key” in both advertising and products. Hermès pays attention to the purity of its hand-made products, and its business is more stable. In the past 10 years, Hermès's ability to resist risks has been much higher than those of Gucci and LV. Speaking of Hermès had to mention its high density of handmade. Because of this, the labor costs will be Hermès's largest operating expenses.

Burberry: Winning with diversity

Burberry's operations have grown tremendously in the past decade, especially since RoseMarie Bra-vo became president of the company in 1997. He changed Burberry's previously conservative style and formed a new international management team to design and sell products. Great efforts were made to contribute $100 million in sales revenue for the company in the first year. With the increasingly saturated market in Europe and the United States, Burberry began to turn its attention to emerging markets such as China.