ONWARD ?? / SPAN> Hill's local subsidiary - ONWARD Trading (Shanghai) Co., Ltd. held a reporter conference on May 19 in Shanghai, the Chinese media has recently introduced new products exhibition held in Japan's leisure Brand - " rosebullet ". China, Hong Kong, Taiwan, and South Korea used this brand as the 2005 autumn-winter product to sell in parallel with Japan. The company plans in four countries-area stores a year beginning 20, three years after the sales target (retail computing) to 2 billion yen (about 160 million yuan).
　　 For women of 20 -year-old age, this casual outfit that highlights a sexy and cute feeling will be held in Korea in mid- August. By the end of September , most of the shops will be opened in various locations.
　　 The price is located at 1180 yuan for jackets , 680 yuan for skirts , 780 yuan for dresses , 380-480 yuan for tailoring and sewing small jerseys , and 580 yuan for knitted fabrics . Commodity composition was tops 15%, 25% bottoms, underwear 50%, 10% of groceries, as well as throughout the season and preferences of different local monopoly Planning of 10-15% based on.
　　 The company now has 53 brand stores including ICB and Zone 23 in 19 cities in China . At a press conference, the Chairman of Tanaka Shinwad Trading ( Shanghai ) Co., Ltd. delivered the following speeches on topics such as the changes in the Chinese market, the expectations of new brands, and the company's business strategy.
　　 There are four changes seen in the current Chinese market .
　　 First, the level of retailing in big cities such as Beijing and Shanghai has rapidly increased. According to the product taste, classification, etc., the plan to separate the shopping floors was taken, and a lot of thought was spent on the sales counter.
　　 Second, high-end retail stores have gradually emerged in foreign cities.
　　 Third, the wage level of young people, who account for the majority of the market, has risen sharply.
　　 Fourth, there has been a dramatic increase in popularity.
　　 Perhaps due to the influence of the 2008 Beijing Olympic Games, fashion trends are more inclined to casual style.
　　 Based on the above market conditions, we decided to release a new " rosebullet " brand in Shanghai . This brand was designed and produced by the Japanese company, MD , designers and pattern designers from local legal persons in Shanghai .
　　 There are 3 advertising strategies . In the middle of June , it will be held again in South Korea just as this first time. According to the opening plan of each major store, this exhibition plan will also be implemented in various places.
　　 Another point is the continuous publication of advertisements in local magazines that meet the brand's taste. In addition, Shiseido will cooperate with Shiseido for the first time. Shiseido will be responsible for the makeup work of the apparel display. We will provide clothing and organize various events at department stores throughout the country to further expand the customer base.
ONWARD Trading (Shanghai) Co., Ltd.: 021-64723660
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