Wenzhou's first casual clothing brand, Sun Ma, "go abroad"

Recently, Wenzhou, a well-known casual wear enterprise, signed a contract to prepare its first foreign franchise store in Blagoveshchensk, Russia's Amur region at the beginning of the month. Senma’s senior officials revealed that agreeing to “go abroad” was moved by the dedication of the partners, but this step is only an attempt to enter the international market.

Working with Summa is a young couple from Russia who are master's students at Moscow Comprehensive University and are engaged in professional fashion design. Qiu Guanghe, chairman of “Senma,” believes that with the signing of the Russian couple now, besides feeling that the timing is a little bit mature, the dedication of Russian couples who have “tracked” Samara for three years has also moved him. He stated that he had already had the idea of ​​expanding the international market a few years ago, but at that time his own terminal management system was not yet complete, and the domestic market was still quite large, coupled with the internationally popular design concepts and product styles. Not enough surety.

Wenzhou clothing industry veteran revealed that compared with Wenzhou's well-known suit brands such as law school, Zhuangji, Baoxiniao, etc., to enter the international market early, Wenzhou's casual clothing brand action is a bit "retarded", Senma is still the first "go abroad" .