Clarks2018 spring and summer series release makes every step of comfort

The 100-year-old British brand Clarks held a 2018 spring and summer new product preview at the Beijing Gege Art Experience Hall. Insist on innovation and never stop. Even after hundreds of years and creating countless classics, Clarks is still on the road to the shoemaking process.

This spring and summer new product preview, Clarks is still not disappointing. From the simple Second Skin series to the new color-matched Trigenic Evo, to the debut MZT collection, Clarks combines technology and design for the ultimate comfort.

SS18 Clarks key products

In the spring and summer of 2018, the Nature series continues to evolve in the footsteps of nature. Focusing on the principle of “going to the simple and simple”, the Nature VI further enhances comfort, support and durability by retaining a minimalist design. Even more surprising is that this season Clarks and Starwars cooperated to launch the Nature joint model. Inspired by the eyes of Rey in the Star Wars movie, the collaboration aims to cheer women.

Inspired by the dancer's tough physique and elegant posture, the Second Skin series continues the last season's neat silhouette and comfortable experience, and is definitely a trusted partner. The Trigenic collection, featuring an incompletely split three-sole sole, adds a new dimension to this season – TriActive Knit, inspired by nature's reliable and adaptable biomechanics and seasonal symmetry, with a new natural color scheme – sand Color, stone, and ocean color echo each other, and it looks stable and dynamic.

As the main series in the spring of 2018, the lazy urban series is not only simple and natural, but also excellent in wearing. It allows the wearer to exude a casual and free temperament from the inside out. In particular, the women's collection adopts the design of the Muller shoes in recent years and the design of the heel, which continues the comfortable attitude of “not wearing shoes”.

Next to the Lohas Summer Collection, as its name suggests, will bring a refreshing and comfortable experience on a hot summer day. Among them, the men's shoes Kessell series is mainly based on sneakers, its biggest feature is lightweight, soft and unique. The women's Trace series is made up of two different materials, giving a visual impact, while using smart foot pad technology to ensure that every step of the summer is free. In addition, there is a brand new MZT series. The biggest highlight is the design of the sole like a piano. It is like a piano on the toe, which is a summer sonata.

SS18 Clarks ORIGINALS key products

In the independently created Clarks ORIGINALS exhibition, the 2018 Spring/Summer advertising blockbuster, created and directed by Clarks Chief Brand Officer Jason Beckley, is shown. The short film features "Mother, We Feel Your Influence", which displays black and white women who have a major influence on culture, including band members, rap artists and ballerinas. Undoubtedly, each of them is a benchmark for innovation. The slogan that can be seen everywhere in the exhibition area also conveys Jason Beckley's philosophy: to ask "ingenious people" to gain enlightenment and break through the design boundaries.

As one of the flagship products of Clarks ORIGINALS in spring and summer of 2018, Margot combines classic and modern, reinterpreting Clarks' shoes in the 19th century. Also the retro reborn is the Milligan series, which features Natalie's rubber sole and vintage sporty style to create a sporty style that is unique to Clarks ORIGINALS. Trigenic Evo, which has always been favored by influxes, is not to be outdone, and the new season is replaced with a new sage color, which is refreshing. At the heart of the exhibition area is the combination of Trigenic Evo and the Marvel character “Black Panther”. The black design and the black panther logo on the heel, as if wearing it, can be as strong as the “black panther”. Walking in the wind.

SS18 Clarks Kids Key Products

The third generation of spider shoes launched this spring and summer is a children's sneaker that combines lightness and cushioning. Silver ion antibacterial technology maintains foot health and allows children to enjoy the summer. This shoe can be directly machine washed, saving a lot of trouble for parents. In addition, Clarks Kids will cooperate with Marvel to launch more co-branded shoes, inspired by Captain America, Black Widow, Iron Man and Hulk. Each has a distinctive image and diverse styles. The series will be launched in 2018 and it is worth looking forward to.

SS18 Clarks Cloudsteppers

In addition, the spring and summer of 2018 will usher in the new vice line of Clarks - Cloudsteppers. The series is mainly launched for the mainstream consumers of Clarks, they hope to find a pair of shoes with sports connotation and more casual casual appearance. This is the case with Cloudsteppers, which will be made from lightweight, non-leather materials and featuring the Cushion Soft cushions that are loved by consumers, offering breathtaking comfort and softness for consumers to cope with. busy life.

The past has guided the future, and tradition, heritage and innovation are critical to Clarks. Starting with the original manufacture of sheepskin slippers, and now with a wide range of products including Clarks, Clarks ORIGINALS and Clarks Kids, Clarks has been tested in the market to meet the needs of modern life. On the road to creating comfortable shoes, Clarks never stops.

>> Go to the Clarks Luxury Brand Center

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