According to Tianwei.com, citing scoop news, on May 23, the Oakland District Court ruled on a product false publicity case. The involved wool product manufacturer was found to have false labeling and was fined a total of 194,000 NZD.
It is understood that in recent years, the Commercial Committee has dealt with cases of fraudulent labeling of alpaca cashmere in numerous cases, and the total amount of fines imposed was as high as 1.5 million New Zealand dollars.
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The party involved in this case on Tuesday was Princess Wool Co Limited. The company claimed that the wool it produced was "pure alpaca wool" or "100% cashmere" (100 Per cent cashmere), but the test found that the company's products contain only a small amount of alpaca, cashmere content is zero.
Before the trial, Princess Wool Company pleaded guilty to 14 charges and was fined 159 thousand NZD. Company manager Kevin Stocker was found guilty of six charges and was fined $20,187. Another company head, Koo Yoarn Lee, was also fined $14,750 for six allegations.
Antonia Horrocks, general manager of the business committee, said that Princess Wool Company made false labels on the labels and invoices of goods to mislead consumers.
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According to Horrocks, the independent laboratory tests showed that the alpaca duvets labelled by the company's products contained only 9% to 17% of alpaca, with the rest being wool. The "cashmere duvets" are completely free of cashmere and made of wool.
After the incident, Princess Wool Company twice assured the Commercial Committee that it would remove the label with "pure alpaca" and other allegedly false labels. At the same time, the Business Council issued a letter of compliance letter to other New Zealand-based cashmere wool products companies asking them to make a true "Made in New Zealand" statement.
According to reports, since 2011, the Commercial Committee has investigated and dealt with 11 cases of false labeling involving cashmere wool products under the Fair Trade Law. The amount of fines imposed on companies and individuals involved exceeds 1.5 million New Zealand dollars.
The illegal facts of these companies and individuals include false labeling of products as alpaca, merino wool, or cashmere quilts, impersonating imported alpaca carpets as goods produced in New Zealand.
“This behavior has had a negative impact on New Zealand’s tourism reputation,†Horrocks said. “Consumers buy enough alpaca hair out of trust, but they can't tell the exact ingredients of these products.â€
In the sentencing, the judge of the Auckland District Court, Gibson, said that the behavior of Princess Wool not only undermined the reputation of "Made in New Zealand", but also made the honestly operating competitors at a disadvantage in price and could not compete with the company.
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Alpaca and cashmere products are relatively expensive because of their excellent quality and scarcity. Alpaca naturally has anti-microbial function and anti-fouling and anti-wrinkle properties.
Cashmere is collected from goat's wool and is a layer of ultra-fine, ultra-soft fibres between the crude fibres. It grows on the goat's outer epidermis and is covered with a thin layer of fine velvet at the base of goat's thick hair. It grows when it enters the cold in winter and resists cold. , After the warm season, it will fall off and naturally adapt to the climate. It belongs to rare special animal fibers. Cashmere is softer, softer, and lighter than wool.
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